A. JOB OBJECTIVE Responsible for planning, managing, and developing the assigned product category; this includes managing the product portfolio, developing distribution systems, overseeing product showrooms and contract manufacturing partners, and managing category business operations to optimize the Company's revenue, profit, and market share. B. JOB DESCRIPTION 1. Strategic planning and product portfolio management - Propose development strategies for the assigned category (short, medium, and long-term) aligned with the Company's overall direction. - Develop a suitable product portfolio structure for each distribution channel (online, supermarkets, retail chains). - Determine product pricing and profit margin structures to ensure competitiveness and meet profit targets. 2. Distribution channel development and retail chain management - Establish and operate online stores on Shopee, Lazada, TikTok Shop, and the Company website. - Build and expand distribution networks via supermarkets, convenience stores (CVS), retail chains, and other channels (collaborators, franchising). - Establish, manage, and operate product showrooms, including site selection, design and fit-out implementation, operations team building, and daily activity supervision. 3. Supplier and contract manufacturing partner management - Source, evaluate, and select domestic and international suppliers and contract manufacturing partners. - Negotiate commercial terms regarding purchase prices, discounts, payment terms, product returns/exchanges, and related matters. - Maintain and develop relationships with key suppliers. 4. Category Business Management - Collaborate with Marketing/Trade Marketing teams to develop and implement promotional programs and initiatives to drive sales. - Manage product merchandising in stores and on e-commerce platforms. - Analyze sales, gross profit, and inventory turnover; forecast demand and coordinate to ensure optimal inventory levels. - Manage and handle slow-moving and short-dated stock. - Monitor market trends and competitor activities regarding pricing, promotions, and product portfolios. 5. Team Management and Development - Recruit personnel for the assigned product category. - Assign tasks, delegate authority, and organize workflow execution. - Develop, implement, and evaluate employee KPIs. - Train, mentor, coach, motivate, and develop staff. - Manage assigned assets; develop and refine management systems relevant to the assigned function. [Requirements] 1. Qualifications - University degree in Business Administration, Economics, or a related field. - Proficient and fluent in English. - Proficient in office software (MS Office). 2. Experience and Professional Competence - 2 to 5 years of experience in a similar position. - Capable of building and developing O2O (Online-to-Offline) distribution channels and managing a chain of product showrooms. - Experienced in product planning and sourcing manufacturing partners, including defining product specifications and identifying suppliers or contract manufacturers for commercial production. - Preference for versatile candidates with experience building a product category from the ground up. - Capable of team building and development. 3. Skills - Communication, presentation, and document drafting. - Analysis, negotiation, problem-solving, and critical thinking. - Teamwork, work organization, and record management. - Task delegation, staff evaluation, and leadership.