- Work place: Binh Thanh Dist, HCMC - Working time: Mon-Fri (8:00 AM - 5:30 PM) 1. Brand Management & Business Performance - Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager). - Generate business insights and provide recommendations to support brand growth and decision-making - Develop & Execute branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes. - Coordinate with internal and external stakeholders to ensure timely and effective implementation of marketing activities 2. New Product Development - Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations. - Conduct market analysis, consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements. - Packaging development: Develop packaging briefs and coordinate packaging development with internal design teams. - Plan and align operational activities with IMC strategies by collaborating with sales/channel teams. 3. Project Management - Coordinate with cross-functional teams (Sales, Trade Marketing, R&D, Purchasing, Supply Chain, Design, …) to ensure on-time execution. - Monitor project timelines, identify potential risks, and proactively drive solutions 4. Administrative Tasks & Others - Manage monthly brand payment processes and SAP, ERP system entries. - Prepare reports and presentations as required. - Undertake other tasks as assigned by the manager. [Requirements] - At least 3-5 years of experience in Brand Marketing, preferably in FMCG, especially in Food, Pie, Bakery & Confectionery. - Experience in New Product Development (NPD), project management, and cross-functional collaboration is highly preferred. - Strong understanding of consumer behavior, creativity, and strategic thinking. - Proactive, resourceful, and able to work independently with a strong sense of ownership. - Excellent multitasking and organizational skills in a fast-paced environment. - Strong analytical abilities with data-driven insights (experience with Retail Audit reports, sales, and distribution metrics is a plus). - Strong proficiency in Microsoft Excel and PowerPoint. - Basic English communication