KEY RESPONSIBILITIES 1. Lead Generation • Drive inquiries and online purchases of our services, primarily through online advertising, webinars, and content • Own funnel and conversion (CV) design aligned to the customer's buying journey — from content planning through data analysis • Partner with the Product team to build and operate CRM integration, lead cleansing, and nurturing. 2. Product Marketing • Communicate product features and updates Count of qualified leads generated in the to customers — primarily via email, webinars, and content adoption and usage. • Ensure customers correctly understand the value of new features and updates. • Deliver ongoing updates to both new and existing customers, contributing to retention 3. Budget Management & Performance Measurement • Design the marketing budget and targets (KGI/KPI) by working back from LTV. • Analyze conversion rates at each funnel stage and decide the right actions and budget allocation to resolve bottlenecks. 4. Stakeholder Management • Work with the Sales team to understand customer needs and insights, and reflect them in marketing initiatives. • Work with the Product team to understand product capabilities, and reflect them in marketing initiatives. • Manage one team member (primarily responsible for hands-on work such as content production and ad operations). [Requirements] QUALIFICATIONS • Bachelor's degree in Marketing, Communications, Public Relations, Business, Product Marketing or a related field. • Over 5 years of relevant experience in Product Marketing, Content Marketing, Digital Marketing, B2B Marketing, or a related role. • Professional working proficiency in both Vietnamese and English. • Core Competencies o Logical thinking: Able to reason from problem definition to solution — not tactics-first — and to explain and align with stakeholders inside and outside the company. o Problem discovery: Able to go directly to customers to confirm their needs and insights, and to identify the essential problem. o Data analysis: A solid foundation in data analysis, centered on funnel and LTV analysis, and comfortable using data systems such as CRM. o Content marketing: Able to plan content and creative that clearly communicate value to users. • Preferred Experience & Skills o Marketing experience in web products, B2B/SaaS, or marketplace domains o Experience producing content such as webinars and web articles o Experience managing advertising budgets and measuring performance o Experience collaborating with product development teams o Hands-on experience operating MA/CRM tools