Key Responsibilities: 1. Digital Marketing & Lead Generation Plan and execute digital campaigns across LinkedIn, Facebook, Zalo, Google Ads, and other relevant digital platforms to drive traffic, engagement, and lead generation; manage paid media budgets to maximize reach and cost-per-lead efficiency. Manage KWI Vietnam’s social media presences and content calendars, maintaining SEO-optimized website content aligned with commercial priorities. Build CRM-integrated lead nurture workflows to convert marketing-qualified leads (MQLs) into sales-ready opportunities for the business development team. Develop marketing campaigns to generate qualified leads and support sales conversion 2. vents, Sponsorships & Promotions Plan and manage end-to-end logistics for KWI’s participation in industry/ partner’s events, trade exhibitions, and conferences relevant to Vietnam’s logistics and cross-border eCommerce sector. Identify and manage sponsorship opportunities with trade associations, e-commerce platforms, and logistics networks that align with KWI’s commercial objectives. Organize KWI-hosted events, client roundtables, and webinars; coordinate branded collateral, promotional materials, and post-event follow-up. 3. Brand & Content Develop marketing content — including capability decks, case studies, service brochures, and social media assets — that supports sales conversations and builds KWI’s market credibility. Ensure all materials adhere to KWI brand guidelines and localize global content for Vietnamese audiences; manage external marketing agencies or vendors to deliver quality output on time and within budget. 4. Analytics & Reporting Track and report on core KPIs — page views, lead volume, CPL, social engagement, event ROI, and brand awareness — using tools such as Google Analytics, Meta Business Suite, and HubSpot. Prepare monthly marketing performance reports for the Branch Manager; manage the Vietnam marketing budget and ensure spend delivers measurable commercial value. 5. Sales supporting Monitor sales activities, customer acquisition, quotation conversion, and revenue performance Maintain an updated database of prospects, customers, quotations and sales opportunity Track marketing campaign performance and lead generation effectiveness. Perform other tasks assigned by the direct manager. Key Performance Indicators: Website page views and unique visitor growth (month-on-month). Number of marketing-qualified leads (MQLs) generated per month. Marketing lead-to-opportunity conversion rate and cost per lead (CPL). Social media follower growth and engagement rates (LinkedIn, Facebook, Zalo). Brand awareness metrics: reach, impressions, and share of voice. Event attendance, post-event lead capture, and sponsorship ROI. Marketing budget utilization and return on marketing investment (ROMI). [Requirements] Basic Qualifications 2–4 years of B2B marketing experience, ideally in logistics, freight forwarding, or eCommerce. Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Proven experience managing digital campaigns across Google Ads, LinkedIn, Facebook/Meta, and email marketing platforms. Experience planning and executing trade events or sponsorship activations, including budget and vendor management. Proficiency in analytics tools (Google Analytics, Meta Business Suite, or equivalent); ability to translate data into actionable insights. Excellent written and verbal communication skills in Vietnamese and English Preferred Qualifications Familiarity with marketing automation or CRM platforms such as HubSpot or Salesforce Marketing Cloud. Knowledge of the Vietnamese eCommerce ecosystem, including Shopee, Lazada, and TikTok Shop. Graphic design skills using Canva or Adobe Creative Suite for basic collateral production. Experience managing external creative agencies and digital marketing vendors.