Working location: Ho Chi Minh City | Type of employee: Full-time Report to: Vice President | Level: Manager The Retail Manager is responsible for leading the end-to-end launch and development of a new premium multi-brand retail concept in Vietnam. This role will build the business from the ground up, including retail strategy, store launch planning, commercial operations, customer experience, and cross-functional execution. Drive the successful introduction and long-term growth of a large retail destination representing leading global sports and lifestyle brands. I. Responsibilities: - Lead the end-to-end launch and operation of a new large/flagship retail concept, from planning through store opening and business growth. - Develop retail business plans, commercial calendars, product assortment, pricing, and go-to-market strategies in collaboration with regional and internal teams. - Coordinate cross-functional teams and external partners to ensure successful project execution. - Drive store readiness, customer journey, visual merchandising standards, operational excellence, and brand experience. - Monitor business performance, sales, inventory, KPIs, and customer insights to identify opportunities and optimize commercial results. - Build and maintain strong relationships with brand partners, landlords, vendors, and key business stakeholders. - Support hiring, onboarding, training, and capability development for the retail team supporting the new concept. - Identify opportunities to improve retail operations, customer experience, and future expansion initiatives. - Other tasks assigned by the Company. [Requirements] - Bachelor‘s degree in Business, Marketing, Retail Management, Fashion, or a related field. - Minimum 5–7 years of experience in Brand Management, Retail Management, Commercial within the fashion, sportswear, footwear, or lifestyle retail industry. - Proven experience launching or managing retail stores, flagship stores, or new retail concepts is highly preferred. - Strong commercial mindset with experience in retail operations, merchandising, and customer experience. - Experience working with international brands or regional stakeholders is a strong advantage. - Excellent project management, stakeholder management, and cross-functional collaboration skills. - Strong analytical skills and proficiency in Microsoft Excel and PowerPoint. - Good command of English, both written and spoken.