JOB PURPOSE The job holder is responsible for driving digital sales growth through data-driven customer engagement, digital channels, and sales optimization initiatives. The role plays an active part in the Bank's transformation journey from traditional Digital Sales towards an AI-enabled Digital Sales model by leveraging customer insights, automation, digital tools, and emerging AI capabilities to improve... [Requirements] SUCCESS PROFILE – QUALIFICATIONS & EXPERIENCE Qualifications • Bachelor's Degree in Business Administration, Marketing, Economics, Finance, Information Systems or related disciplines. • Professional certifications in Digital Marketing, Analytics, CRM, Data Analytics or AI for Business are preferred. Experience • 5+ years of experience in Digital Sales, Digital Marketing, CRM, Customer Growth, Digital Banking or related fields. • Experience working with digital acquisition and customer...