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Công ty TNHH BlueMedia Việt Nam
Hồ Chí Minh · On-site
KOL/ KOC Business Development
Influencer Resource ManagementPartnership NegotiationSocial Media PlatformData analysisKOL/KOC Management
Work Information
Work Days
Monday – Friday
Work Hours
9:00 AM – 6:00 PM
Work Type
On-site
Paid Leave
12+ days / year
Contract
Full-time (Permanent)
Insurance
Social & Health Insurance
Về vị trí này
Job roles:
• Responsible for developing and maintaining influencer resources (KOL/KOC) across major social media platforms (such as TikTok). Drive brand awareness and directly stimulate sales conversion (GMV) on e-commerce platforms through deep-level collaborations.
Keys responsibilities:
1/ Influencer Resource Management
• Search, screen, and expand KOL/KOC networks across various platforms (TikTok, Instagram, Facebook, etc.) to build and continuously optimize the brand's influencer database.
• Implement fine-grained classification and management of influencers to ensure resources are highly aligned with the brand positioning.
2/ Partnership Liaison & Relationship Maintenance
• Manage the full cycle of influencer collaboration, including business negotiations, contract signing, sample follow-ups, and commission settlements.
• Maintain long-term, in-depth partnerships with high-quality influencers to build brand loyalty and secure core time slots and traffic support.
3/ Strategy & Planning
• Develop phased influencer collaboration plans and distribution strategies based on the company's annual/quarterly marketing goals.
• Write collaboration Briefs to guide influencers in producing high-quality content that matches the brand identity while ensuring conversion efficiency.
4/ Data Analysis & Reporting
• Track real-time performance data of influencer collaborations (including engagement, CTR, conversion rate, GMV, etc.).
• Regularly summarize and analyze campaign effectiveness, produce review reports, and continuously optimize influencer selection criteria and collaboration models based on data.
[Requirements]
• Proficiency in Chinese (HSK 5/6) or English is a plus.
• Bachelor’s degree or above.
• 1–2+ years of relevant work experience; experience in well-known MCN agencies or brand influencer marketing is preferred.
• Deeply familiar with the ecosystem of platforms like TikTok, Instagram, and Facebook, with a keen sense of content trends.
• Excellent communication and negotiation skills, capable of building trust with influencers or agencies.
• Strong logical thinking and data analysis skills, with a result-oriented mindset.
• Strong execution skills, able to work under pressure and manage multiple projects simultaneously.
What do we offer?
• Income: competitive
• 100% salary during probation.
• Full social insurance contribution.
• Allowance: lunch, telephone, laptop.
• Benefits: birthday, marriage, and childbirth gifts; annual health check-ups.
• Internal engagement activities: Departmental quarterly team building, annual company-wide team building, and celebratory events for holidays/festivals.
• Growth opportunities: Quarterly performance reviews, promotion review twice-a-year, role-specific training policies.
Benefits
Bonus: Year-end bonus.Healthcare Plan: Full social insurance contribution.
Annual health check-ups.Training: Role-specific training policies.Laptop: Laptop allowance.Mobile: Telephone allowance.Team Activities: Departmental quarterly team building, annual company-wide team building, and celebratory events for holidays/festivals.