ABOUT CREATIVE POINT Creative Point is a Growth-Driven Marketing Agency providing Trade Marketing, Digital Marketing, Affiliate Marketing, and Livestream Commerce solutions for multinational FMCG brands in Vietnam. We are committed to driving sustainable growth for our clients through the integration of Data, Creative, and Execution — with an ambition to become a Top 3 agency in Vietnam and Top 10 in Southeast Asia. JOB DESCRIPTION 1. E-commerce Ads Campaign Operations & Optimization ● Directly set up, manage, and optimize Performance Advertising campaigns across leading e-commerce platforms, including TikTok Shop, Shopee, Lazada, and Facebook Shop. ● Monitor and improve key conversion performance metrics (CR, CTR, ROAS, CPA, CIR) to ensure campaigns meet and exceed business targets, including GMV and NMV. ● Closely monitor Livestream sessions and proactively manage budget allocation, including pushing ad spend during Mega Campaigns, Super Brand Days, and monthly D-Day sales to maximize sales performance. 2. Media Strategy & Budget Planning ● Lead the development of comprehensive Media Plans, strategically allocating budgets across platforms and ad formats throughout each campaign phase. ● Collaborate with the Account/Strategy team to develop client Proposals and recommend creative, cost-efficient Media Performance solutions tailored to business objectives. 3. Affiliate & Livestream Performance Optimization (Beauty Industry) ● Take ownership of optimizing advanced Media Performance metrics across Affiliate Video content and Livestream sessions, with a primary focus on the Beauty/Cosmetics industry. ● Analyze performance and provide recommendations for Creative/Hooks, guiding the production team to improve viewer retention and drive higher order conversion rates. 4. Data Analysis, Reporting & Performance Improvement ● Monitor, consolidate, and analyze campaign performance data through real-time tracking. ● Prepare regular performance reports (daily/weekly/monthly/campaign-based), evaluate key insights, and provide actionable recommendations to improve Media strategy for upcoming campaign phases. Work Location: 15 Vu Ngoc Phan Street, Binh Loi Trung Ward, Ho Chi Minh City, Vietnam Working Hours: Monday – Friday, 8:30 AM – 6:00 PM [Requirements] Required Experience • Minimum 2 years of hands-on experience managing advertising campaigns across Facebook, Google, Zalo, and TikTok. Educational Background • Bachelor's or Associate degree in Marketing, Business Administration, Economics, Finance, or a related field. Knowledge • Strong understanding of major digital advertising platforms. • Proficient in analytics and tracking tools such as Google Analytics and Google Tag Manager(GTM). • Experience using reporting and visualization tools such as Looker Studio (formerly Data Studio). • Ability to develop media proposals that align with campaign objectives and client requirements. Skills: • Strong analytical and media planning skills, with experience using tools such as Facebook Campaign Planner and Google Reach Planner. • Excellent time management and organizational skills, with the ability to manage multiple projects and meet deadlines. • Strong communication and client consulting skills.. BENEFITS & PERKS Compensation & Incentives • Competitive salary: Negotiable based on experience and qualifications. • Quarterly KPI bonus: Based on individual KPI performance and contribution to the company. • Profit-sharing scheme: Eligible for a transparent profit-sharing mechanism based on position and company policy. Benefits • Full Social Insurance, Health Insurance, and Unemployment Insurance contributions in accordance with Vietnamese labor law, based on 100% of salary. • Premium health insurance for Manager-level positions and above. • 12 days of annual leave, plus public holidays in accordance with Vietnamese regulations. • Birthday and wedding/condolence gifts, annual team building and company trips. • Business travel allowance for client meetings and external projects. Growth & Work Environment • Opportunities to participate in Leadership Development Programs. • Strong ownership and decision-making authority within your scope of responsibility. • Clear career development path based on the company's competency framework and career levels. • A friendly, professional, fair, and people-focused culture that encourages creativity, innovation, and continuous growth.