About the Role Lê & Trần is a litigation-led Vietnamese law firm ranked by Legal 500, Chambers Asia-Pacific and Benchmark Litigation, with a practice spanning labour and employment disputes, commercial litigation and international arbitration. Much of our client base is foreign-invested enterprises and their executives. We are looking for a Business Development & Client Relations Executive to own the front end of the firm’s growth: capturing and converting inbound enquiries, running the firm’s business development calendar, and ensuring no lead is lost between first contact and engagement letter. This is a commercial role inside a professional services environment. You will not be practising law, but you will work closely with lawyers, clients and prospects every day. Key Responsibilities 1. Client lead management (primary focus) • Receive, log and triage all inbound enquiries — website, email, hotline, referrals, directory listings, LinkedIn and events. • Qualify leads: capture the nature of the dispute, counterparty, jurisdiction, urgency and budget indications; run initial conflict checks with the relevant partner. • Route each lead to the correct practice group and follow up until the matter is either opened or formally closed. • Maintain the firm’s CRM and lead pipeline: every lead has an owner, a status and a next action, with no item sitting idle. • Track conversion rates by source, practice area and client type; report monthly on pipeline value and win/loss. • Prepare and follow up on fee proposals, engagement letters and pitch documents in coordination with the responsible lawyer. • Nurture unconverted leads through a structured follow-up programme. 2. Business development activities • Build and execute a rolling BD calendar: seminars, webinars, client briefings, chamber of commerce events (AmCham, EuroCham, KoCham, JCCI and similar) and industry roundtables. • Manage relationships with business chambers, HR associations, in-house counsel networks and referral partners, including overseas law firms. • Prepare directory and award submissions (Legal 500, Chambers Asia-Pacific, Benchmark Litigation, IFLR and equivalents), including matter write-ups and referee coordination. • Coordinate thought-leadership output: client alerts, legal updates, articles and newsletters — commissioning from lawyers, editing for a business audience and distributing to target lists. • Maintain and segment the firm’s contact database; run targeted campaigns to defined client groups (for example, HR directors of manufacturing FIEs). • Support the partners’ individual BD plans: meeting preparation, background research on targets, follow-up notes and action tracking. 3. Client relationship and marketing support • Own client-facing collateral: firm profile, practice group brochures, credentials lists, CVs and pitch decks — kept current and consistent. • Manage website content and the firm’s LinkedIn presence in coordination with external vendors. • Run client feedback and satisfaction interviews after significant matters; feed findings back to the partners. • Support cross-selling by mapping existing clients against the firm’s full service range. 4. Administration and reporting • Produce monthly and quarterly BD dashboards for the partnership: leads, conversions, revenue by source, event return on investment. • Manage the BD budget, vendor contracts and event logistics. • Maintain BD records, templates and process documentation. [Requirements] Essential • Bachelor’s degree in Business Administration, Marketing, International Business, Economics, Law or a related field. • 2–4 years’ experience in business development, client relations, sales support or marketing — ideally in professional services (law, accounting, consulting, recruitment) or B2B services to foreign-invested companies. • Strong English, written and spoken — IELTS 7.0 or higher (or equivalent: TOEFL iBT 94+, Cambridge C1 Advanced). You will draft client-facing English correspondence and speak directly with foreign clients and overseas referral firms. Candidates below this level will not be considered. • Fluent Vietnamese. • Confident with CRM systems, Microsoft 365 (Excel, PowerPoint, Outlook, Teams) and basic data reporting. • Excellent written communication: able to turn a lawyer’s technical explanation into clear commercial language. • Organised and persistent — comfortable chasing follow-ups and holding senior people to deadlines. • High discretion; you will handle confidential client and matter information. Preferred • Prior exposure to a law firm, arbitration institution or in-house legal department. • Experience with legal directory submissions or professional services awards. • An existing network within business chambers or the HR community in Ho Chi Minh City. • Event management experience. • A third language (Japanese, Korean or Chinese) given our client base. What Success Looks Like (First 12 Months) • Every inbound enquiry logged within the same working day, with a documented outcome. • A functioning lead pipeline the partners can review in one place, replacing ad hoc tracking. • Measurable improvement in enquiry-to-engagement conversion. • A published BD calendar delivered on schedule, with post-event follow-up completed. • Directory submissions filed complete and on time across all ranked practice areas. What We Offer • Competitive salary commensurate with experience, plus a performance bonus linked to pipeline and conversion outcomes. • A direct working relationship with the founding partners and genuine influence over how the firm grows. • Exposure to high-value cross-border disputes and a sophisticated international client base. • Training and support toward professional development in legal marketing and business development. • Full statutory benefits and the firm’s standard employee package.