• Developing industry, sector, and product focused PR campaigns • Managing the needs of the clients and their accounts • Contributing to daily meetings, and liaising and updating clients on PR activities • Keeping abreast of current PR trends and tools • Building client relationships and maintaining a network of media contacts including • journalists, and industry spokespeople • Spearheading both traditional PR and social media projects • Developing news angles, stories, and pitches to further the client’s profile, products • and services • Ability to create communications content including but not limited to press release, • PR articles, film scripts, and advertising pieces • Fulfilling the client’s key performance indicators and growing accounts • Being involved in pitching for new business and developing PR proposals • Managing a high level of client interaction • Managing and mentoring junior members of staff SCOPE OF WORK PR Account Management • Lead the account team (up to 2-3 people) • Develop proposals to pitch to client’s businesses • Be the primary point of contact and build, maintain strong, long-lasting client • relationship • Provide regular consultancy via email, phone, presentation, screen-share, and in- • person meetings • Responsible for keeping current clients satisfied and delivering exceptional client • service on a day-to-day basis • Generate accurate reports on the status of existing accounts and new business • Build the action plan to approach new potential clients and maintain the current • ones • Forecast and track key account metrics Project Management • Coordinating internal resources and vendors for the flawless execution of projects • Ensuring that all projects are delivered on-time, within the scope and within budget • Ensure resource availability and allocation • Develop a detailed project plan to track progress • Measure project performance using appropriate systems, tools, and techniques • Report and escalate to management as needed • Perform risk management to minimize project risks • Establish and maintain relationships with third parties/vendors • Create and maintain comprehensive project documentation [Requirements] Our ideal candidate must have the following qualifications: • Graduated in communications or related fields (business, marketing, journalism) • Agency experience is required (2-3 years at least) • Evidence of communications skills (writing & speaking), project management skills, • client service skills, understanding of local media landscape (including digital media) • and knowledge about branding. • Aptitude to build a network of influencers and journalists • Industry networks and contacts are beneficial KEY SKILLS: • Strong communication with excellent presentation, verbal, data analysis capabilities, and written skills (both in Vietnamese and English) • Impressive emotional intelligence and interpersonal expertise • Understanding of media landscape, including social media • Flair for creativity, strategic thinking, and innovation • Strong copywriting and marketing mastery • Commercially aware and business savvy • Good industry knowledge and experience in building influential networks • Solid computer skills and excellent project management skills • An outstanding organization with an ability to manage multiple projects • Service focused