Role Overview We’re looking for a Marketing Manager who will own BUFF’s brand, user growth strategy, and performance marketing initiatives. This is a hands-on leadership role, reporting directly to the founders, with real influence on product direction, growth decisions, and brand positioning. You’ll also work closely with the Product team to drive user-centric innovation and execute data-backed campaigns. Key Responsibilities: 1. Brand Positioning & Strategy - Develop and refine BUFF’s brand identity across all online and offline channels. - Maintain consistency in messaging, tone, and visuals across touchpoints (app, website, social media, etc.). - Plan and execute brand awareness campaigns that strengthen BUFF’s image in the fintech space. - Identify opportunities for partnerships, PR, and events to expand brand reach and credibility. 2. Market Research & Product Growth - Conduct market research to deeply understand customer behavior, trends, and needs. - Collaborate with the Product team to conceptualize and develop new features or product initiatives. - Contribute to product positioning and go-to-market plans for new launches. 3. User Acquisition & Growth Marketing - Design and manage full-funnel marketing strategies across paid and organic channels. - Manage growth channels including Website, App, Email, SEO, Social Media (Facebook Page, Group, etc.). 4. Data & Performance Analytics - Measure, analyze, and report on marketing campaign performance. - Track and improve funnel conversion rates (acquisition → activation → retention → referral → revenue). 5. Leadership & Team Collaboration - Manage and mentor a small but growing Marketing team. - Work closely with the founders, Product team, and other stakeholders on cross-functional projects. - Lead weekly planning and monthly performance reviews for marketing initiatives. [Requirements] Qualifications: • 4–5 years of experience in Digital Marketing, Growth, or Product Marketing, preferably in tech or fintech startups. • Strong ownership mindset—self-driven, accountable, and results-oriented. • Proven track record in performance marketing, brand building, and analytics. • Experience with tools like Google Analytics, Firebase, Meta Ads Manager, AppTweak. • Ability to manage campaigns from strategy to execution, and lead/coach junior team members.