1. Digital Strategy • Develop and execute the overall digital marketing strategy aligned with business objectives. • Build annual and quarterly digital marketing roadmaps, budgets, and performance plans. • Identify new digital opportunities, emerging technologies, and consumer trends to improve business performance. • Drive digital innovation and continuous optimization across all digital touchpoints. 2. Website & Conversion Optimization • Own the company's website strategy, user experience, and digital customer journey. • Collaborate with web developers and agencies to enhance website functionality, usability, and performance. • Optimize landing pages and booking journeys to maximize conversion rates. • Ensure website content, SEO structure, and user experience remain up to date. • Lead Conversion Rate Optimization (CRO) initiatives through A/B testing and behavioral analysis. 3. Search Engine Marketing • Develop and manage SEO strategies to improve organic visibility and search rankings. • Conduct keyword research, technical SEO audits, backlink optimization, and content recommendations. • Plan and optimize paid search campaigns (Google Ads, Bing Ads, Google Hotel Ads, Meta Search). • Monitor search performance and continuously improve ROI. 4. Performance Marketing • Plan, execute, and optimize paid media campaigns across Google, Display, Programmatic, Meta, TikTok, OTA media, affiliate marketing, and other digital platforms. • Manage media budgets and allocate investments based on business priorities. • Optimize campaign performance using KPIs including CPA, ROAS, CPC, CTR, Revenue, and Conversion Rate. • Work closely with the Social Marketing Manager to amplify high-performing content through paid media. 5. CRM & Marketing Automation • Develop customer lifecycle marketing strategies across acquisition, retention, and loyalty. • Manage email marketing, SMS marketing, push notifications, and automation workflows. • Segment customer databases and personalize digital communications. • Collaborate with Loyalty, Revenue, and Sales teams to maximize customer lifetime value. 6. Digital Analytics & Business Intelligence • Own digital analytics across all marketing channels. • Develop dashboards to monitor website performance, booking funnel, campaign effectiveness, customer acquisition costs, and ROI. • Analyze customer behavior using GA4, Tag Manager, Looker Studio, Hotjar, and other analytics platforms. • Deliver actionable insights to improve marketing efficiency. 7. Digital Technology & Martech • Manage marketing technology platforms and digital tools. • Oversee website CMS, CRM systems, analytics platforms, tracking implementation, and third-party integrations. • Ensure accurate campaign tracking through UTM governance and conversion measurement. • Recommend and implement new marketing technologies to improve efficiency and automation. 8. Cross-functional Collaboration • Partner with the Social Marketing Manager to maximize campaign performance from awareness to conversion. • Support PR, Brand Marketing, Sales, Revenue Management, and E-commerce initiatives through digital activation. • Coordinate with external agencies and technology partners to ensure successful project delivery. [Requirements] • Bachelor’s degree in marketing, Digital Marketing, Business, Information Technology, or related field. • Minimum 5 years of experience in Digital Marketing. • At least 2 years in a managerial role. • Experience in hospitality, tourism, e-commerce, or lifestyle brands is preferred. • Strong knowledge of Google Ads, GA4, GTM, Meta Ads Manager, Google Search Console, Looker Studio, CRM platforms, CMS, and marketing automation. • Experience with SEO, SEM, CRO, attribution modeling, and data analysis. • Strong analytical, commercial, and project management skills.