• Campaign Formulating & Execution: Plan, implement, and oversee integrated product marketing campaigns to achieve growth targets for digital loan product. • Marketing & KOL Collaboration: Define brand voice and content strategy; spearhead influencer (KOL/Micro-influencer) partnerships and community-driven social content to maximize brand exposure for Consumer Banking. • Budget Management: Formulate, allocate, and manage the product marketing budget efficiently, maximizing marketing ROI while tracking and controlling expenses. • Data-Driven Optimization: Monitor campaign analytics, analyze product funnels, and utilize marketing data to provide insights for regular reporting and strategy iterations • Cross-functional Collaboration: Partner with internal Data, Product, and external agencies/vendors to launch continuous marketing initiatives aligned with commercial goals. [Requirements] 1. Professional Requirement: • Proven record in managing multi-channel large-scale product marketing campaigns from concept to execution.. • Advanced skills in financial modeling for budget planning, performance tracking, and agency negotiation. • Stellar communication, storytelling, stakeholder management, and interpersonal skills. 2. Education: • Bachelor's degree in communication, business management, or a related field. 3. Work Experience: • 8+ years of professional experience in marketing, with a solid focus on digital product marketing • Experience in banking, financial technology (FinTech), fast-growing startups, or top-tier creative agencies. • Extensive experience in content marketing, brand strategy, and managing KOL/influencer networks • Deep understanding of performance tools and digital analytics (e.g., Google Ads, Facebook Ads, GA4, AppsFlyer) to guide creative direction. 4. Language skill: • Proficient in Vietnamese and English or Chinese is a plus.