1. Social Media & Content • Develop and implement content plans for Paradise’s social media channels. • Create, write, and review engaging content in both English and Vietnamese for social media, websites, and other marketing channels. • Coordinate the production of visual and video content, including Reels, TikTok, photography, and other social assets. • Manage social media channels to ensure consistent brand messaging, content quality, and audience engagement. 2. PR, Communications & Partnerships • Support PR and communications activities, including media relations, advertorials, press releases, and brand communications. • Coordinate with KOLs, KOCs, influencers, media partners, and other external stakeholders. • Identify and support partnership, sponsorship, barter, and co-marketing opportunities to enhance brand visibility and business opportunities. 3. Marketing Materials & Creative Production • Develop and update marketing materials, including brochures, sales kits, itineraries, menus, POSM, website and landing page content, and other sales and marketing assets. • Brief, coordinate, and review creative work, including design, photography, video production, and other creative assets, ensuring alignment with brand guidelines. 4. Campaign, Event & Digital Marketing • Coordinate and support the execution of marketing campaigns, product launches, events, activations, CSR initiatives, FAM trips, media trips, and KOL/influencer trips. • Work closely with internal teams, agencies, vendors, and other stakeholders to ensure smooth execution of campaigns and events. • Support digital marketing activities, including Paid Media, EDM, website, SEO, and other digital touchpoints in line with campaign objectives. 5. Marketing Operations & Reporting • Coordinate with agencies and vendors, including quotations, contracts, production, delivery, acceptance, and payment processes. • Conduct market, competitor, customer, and partner research to identify trends and marketing opportunities. • Monitor project timelines and deliverables, consolidate campaign and activity reports, and coordinate with relevant departments to ensure timely execution. • Monitor customer feedback, campaign performance, and market trends to support continuous improvement of marketing strategies and activities. 6. Brand Management • Ensure all marketing communications and creative assets are consistent with Paradise’s brand guidelines, positioning, tone of voice, and values. [Requirements] • Bachelor’s degree in Marketing, Business, Communications, or a related field. • Proficiency in both English and Vietnamese (spoken and written) for business communications and content creation. • Proven ability to execute marketing campaigns effectively and independently. • Strong organizational and project management skills, with experience in event planning and execution. • Proficiency in digital marketing and social media platforms (e.g., Facebook, Instagram, Tiktok, Email Marketing,…). • Excellent communication and interpersonal skills. • Ability to work effectively under pressure and meet tight deadlines. PREFERRED QUALIFICATION • Experience in the hospitality, tourism, or luxury sector, especially in cruise products or similar high-end services. • Knowledge of the Halong Bay area and an understanding of the luxury tourism market. Benefits & Entitlements • Working Hours: From Monday to Friday • Meals: One meal provided per working day • Parking: Parking fees covered by the company • Annual Leave: 12 days per year • Statutory Compliance: All employment policies in accordance with the current Labor Law and Social Insurance regulation. • Incentives & Bonus: Tet bonus, as well as individual and team incentives based on KPI and performance • Team Activities: Annual outing program • Training & Development: Annual training programs provided • Business Expenses: Reimbursed by the company