Job Purpose - The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences. - The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns. - The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics. Key Accountabilities (1) Campaign journey orchestration and personalize customer’s digital experiences. - Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements. - Create, configure, and launch A/B tests, multivariate tests, and personalized experiences - Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness. - Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations. Key Accountabilities (2) Performance Analytics - Track website & mobile app traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making. - Measure the effectiveness of digital marketing efforts using digital analytics tools and suggest solutions to boost online presence. - Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate. - Identify new opportunities for testing and personalization to enhance user engagement. Key Accountabilities (3) Audience Management - Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data. - Design and implement audience-specific campaigns to achieve marketing and business objectives. - Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights. - Recommend new approaches to enhance audience engagement and data utilization. [Requirements] Success Profile - Qualification and Experiences Domain Expertise - More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience OR experience working on Adobe Martech Stack - In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools. - Proficient in MS Office software, marketing software (such as Adobe Creative Suite and CRM) and SEO tools (Website Analytics, Google Adwords...). - Knowledge of HTML, CSS and web development tools. - SQL syntax, Logical/Conditional Operation - Good communication and writing skills. See more ways to improve communication skills. Qualification - Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.