1/  KEY RESPONSIBILITIES •   Develop practical MT & TT trade plans with Management, Sales and Marketing, translating brand priorities and shopper insights into channel-specific activities. •    Design and execute promotional mechanics, sampling and seasonal activations tailored to each channel to drive trial, purchase and sell-out. Work with Sales to improve assortment, on-shelf availability, product placement, POSM and display execution at priority outlets. •    Conduct market visits and analyze sales, distribution and competitor activities to identify purchase barriers and improve in-store execution. •    Track trade spending and evaluate promotional effectiveness to recommend better investment allocation within approved budgets. 2/  HIERACHY Affiliation: Sales Department. Reporting Lines: Sales Planning Manager & Japanese General Manager [Requirements] • Experience: • Age: 30 – 40 Education level: Bachelor • 5+ years of Hands on Trade Marketing/Channel Development experience in FMCG, preferably Food, Confectionery, Snacks or Beverages. • Practical experience across MT & TT, with a good understanding of Vietnam’s retail landscape, shopper behavior and distribution operations. Skills: • Strong in channel planning, in-store execution, shopper activation, • Strong Promotion management and performance analysis. • Familiar with Vietnamese promotion regulations and related procedures. • Commercially minded, proactive and able to work independently; willing to conduct regular market visits and coordinate closely with cross-functional teams. Language: English - Business level