Job purpose: Lead the development and optimization of distribution channels (Dealers, Retailer, Sub Dealer, Fleet, etc.) to ensure sell-in and sell-out growth, expand market coverage, and improve channel operational efficiency in the tire industry. Key Responsibilities 1. Channel Strategy & Planning - Develop and execute channel strategies across key segments: Dealer, Retailer, Sub Dealer, End-user, Fleets. - Analyze market trends, competitor landscape, and customer behavior to define strategic direction - Design and implement coverage expansion plans by region and channel 2. Channel Development & Expansion - Identify, evaluate, and onboard new potential partners. - Develop standardized channel models: Dealers, Multi brands tire shop, B2B partner (Fleets), Retail chain, Whole-seller - Establish partner selection criteria, segmentation, and management framework - Expand the FMC network to increase coverage in strategic areas, fill vacant areas, and reach key dealers in region. 3. Channel Performance Management - Monitor and manage channel performance • Sales performance • Service & operation standard • Develop Sell-out performance management - Development and implementation: • Brand identity management ensure comply with Brand guild line. • Channel support policies • Collaborate closely with Sales teams to drive performance 4. Budget Management & Cost Efficiency - Plan, allocate, and manage channel development budgets. - Ensure effective and efficient use of budget aligned with business priorities and growth targets - Monitor spending, track ROI, and optimize resource allocation across channel projects. - Identify cost-saving opportunities while maintaining or improving program effectiveness 5. Channel Activation & Sell-out Support - Work with Promotion, Brand, and Product teams to execute: • In-store campaigns (POSM, promotions, activations) • Sales promotion program to support sales - Enhance customer experience at point-of-sale (visual merchandising, product display, sales advisory) 6. Cross-functional Collaboration Act as a key interface with: Sales (Sell-in) | Marketing (branding & activation)| Product (portfolio & positioning) |Procurement (Execute projects) |Finance (Budget management) Develop internal processes to ensure efficient work execution and completion. 7. Team Leadership: - Lead and develop the Channel Development team - Set KPIs, coach team members, and drive performance management - Build team capabilities in channel strategy, retail execution, and market insights [Requirements] 1. Education: University graduated from majors: Automobile Technology, Business administration, Marketing. 2. Experience: • At least 5 years of experience in: Channel Development / Sales (Retail) / Trade Marketing • Preferred industries: Tire, automotive aftermarket, or FMCG with strong distribution networks • Experience working with: Dealer networks, Fleets, or retail chains. 3. Skills: • Strong strategic thinking with execution capability • Solid business and data analysis. • Partner development and negotiation skills • Understanding tire market dynamics is a strong advantage • Leadership and stakeholder management • Working independently, proactively and well teamwork • Communication and interaction • Proficient MS office. 4. Language: Influent English in speaking and writing. 5. Others: o Strong ownership and proactive mindset o Market-driven and hands-on approach o Ability to balance strategy and execution o Able to travel, on field working with outdoor conditions BENEFITS: - Fixed bonus: 13th salary and Performance bonus (yearly) - Private healthcare insurance - Life insurance - Training and Self Learning platform - Provided by company - Domestic and oversea travel opportunities - Annual team activities and benefits in kind