KEY OBJECTIVES: • Execute the customer/channel strategy aligned with the KAM in a profitable and sustainable way for assigned Local Chain accounts. • Build and maintain strong relationships with customers at store/purchasing level, while actively contributing to new account development (hunting) to support the channel's expansion. RESPONSIBILITIES 1. Relationship Management (Internal & External) – 40% • Maintain day-to-day working relationships with store/purchasing staff at assigned Local Chain accounts. • Support the KAM in preparing documents, collecting data, and following up on action items. • Coordinate with customers to confirm and follow up on promotion execution and post-promotion activities. • Work with customer staff to ensure smooth execution of company programs, activities, and events. • Coordinate in-store merchandising, display, and POSM/activation execution with the Operations team and third-party promoters. • Conduct store visits to check planogram/POG compliance and in-store execution quality. • Develop relationships with customers at store level. 2. PO Management – 20% • Place and track daily/weekly orders for assigned accounts, ensuring alignment with LE phasing. • Monitor stock and inventory levels at store/warehouse level; flag OOS/overstock risk. • Follow up with customers on order confirmation and delivery schedules. • Reconcile orders across multiple portals/systems of different Local Chain retailers. • Support the KAM with urgent/off-cycle order adjustments. • Follow up on paperwork, contract administration, payment, and acceptance/settlement for assigned accounts. 3. Reporting – 10% • Track and consolidate daily/weekly sales, inventory, and order data for assigned accounts. • Support the KAM in preparing Monthly LE and business review materials. • Monitor and report account-level KPI compliance (on-time order placement, promotion allocation, etc.). 4. Hunting (New Account Development) – 30% • Identify and prospect new Local Chain partners in the assigned area to support the channel's expansion from ~25 to 50+ chains. • Prepare account profiles/proposals to support the KAM's negotiations with prospective accounts. • Support market mapping and competitor benchmarking to help prioritize expansion targets. • Follow up on onboarding documentation and listing setup for newly signed accounts. • Assist the KAM in meetings/negotiations with prospective accounts as needed. [Requirements] Education & Experience • Bachelor's degree, preferably in Business/Economics/Marketing or a related field. • Experience working offline and directly with customers in the field (not only online/telesales). • Prior experience in Sales/Key Account/Trade roles in the Local Chain or Modern Trade channel is a plus. Skills • Data-driven mindset with strong analytical skills to support decision-making. • Good communication skills; strategic thinking, not limited to execution only. • Proficient in Excel and basic reporting tools. Personality & Attitude • Energetic, a bit outgoing, and proactive. • Professional and disciplined attitude, with a high level of commitment. • Willing and flexible to travel to provinces for business trips.