JOB PURPOSE The E-Commerce Manager leads the marketplace and digital marketing team to drive revenue growth, marketplace performance, and online brand presence across Amazon platforms. This role owns end-to-end e-commerce strategy - from sales performance, product listings, and marketing campaigns to data-driven decision-making - while leading and developing the E-Commerce Sales members, Performance Marketing Supervisor/Expert, and broader team to achieve sustainable business growth. Responsibility 1: Marketplace Sales & Performance Management Task 1 Oversee daily, weekly, and monthly sales, traffic, CVR, inventory, pricing, and promotion performance on Amazon; ensure GMV/revenue targets are achieved and escalate risks to senior management. Responsibility 2 : Digital Marketing & Performance Marketing Strategy Task 1 : Direct digital marketing and paid advertising strategy (Amazon PPC) across marketplaces; manage advertising budget allocation and drive AI adoption and marketing automation to optimize efficiency and achieve target ROAS/TACOS. Responsibility 3 : Content, Listing & SEO Strategy Task 1 : Oversee product listing quality and content strategy (SEO, A+ Content, images, keywords) and ensure brand consistency across marketplaces. Task 2 : Direct content marketing (blog posts, videos, infographics) and SEO strategy to drive traffic, engagement, and search visibility, in alignment with brand messaging and audience needs. Responsibility 4 / Nhiệm vụ 4 : Market & Competitor Analysis Task 1 : Direct market research and competitor analysis (pricing, promotions, rankings, assortment, and trends) to identify growth opportunities and risks; translate insights into actionable strategy. Responsibility 5 : Data Analysis & Reporting Task 1 : Oversee performance reporting and analytics across sales, marketing, and marketplace operations; ensure data accuracy and provide data-driven recommendations to senior leadership. Responsibility 6 : Team Management & Development Task 1: Lead, coach, and develop the E-Commerce Leader, Performance Marketing Supervisor/Expert, and broader team; assign tasks, monitor performance, and build team capability. Responsibility 7 : Cross-functional Collaboration & Stakeholder Management Task 1 : Collaborate with Product, B2B, Logistics, CS, Planning, and other HODs to ensure smooth marketplace operations; align e-commerce strategy with company-wide business goals. Task 2 : Perform other tasks as assigned by senior management. [Requirements] Education: - Bachelor's degree in Business Administration, Marketing, Economics, Finance, or related fields. - Strong understanding of e-commerce marketplaces (Amazon, Walmart, Wayfair preferred) and international e-commerce markets across multiple countries. - Solid knowledge of SEO, keyword optimization, and marketplace algorithms. - Strong English communication skills (equivalent to TOEIC 600+ or above). Skills: - Strong analytical and data-driven decision-making skills, with advanced proficiency in Microsoft Excel and reporting tools. - Experience in campaign management and performance marketing (PPC, ROAS, TACOS) across digital advertising channels. - Strong problem-solving and critical thinking abilities. - Project management and prioritization skills. - Proven leadership and team management capabilities, with strong collaboration and stakeholder management skills. - Effective presentation and communication skills. Experience: - 6–8+ years of experience in E-commerce, preferably in marketplace environments (Amazon, Walmart, Wayfair). - At least 2–3 years of experience in a managerial or team leadership role, ideally leading cross-functional or multi-level teams. - Proven track record of driving sales growth, leading digital marketing strategy, and optimizing marketplace performance.