Job Title: Affiliate / Influencer Marketing Specialist Company: VIPKid ( Dino AI product) Employment Type: Full-time (Onsite) Location: Ho Chi Minh City, Vietnam Start Date: ASAP Compensation: Competitive (Open for discussion based on experience) Role Overview The Affiliate / Influencer Marketing Specialist will be responsible for scaling user acquisition funnels by building, managing, and optimizing performance-driven KOC/KOL partnerships and affiliate channels across Vietnam. This role sits at the intersection of creator partnerships, data analytics, and growth marketing, utilizing modern AI tools to maximize conversion efficiency, lower CAC, and drive sustainable revenue. Key Responsibilities Performance-Driven Influencer Marketing: Identify and partner with parenting, education, and lifestyle creators in Vietnam focusing on user acquisition, sign-ups, and conversion metrics (CPA, ROI). Manage end-to-end influencer campaigns with a strict focus on tracking links, promo codes, and full-funnel performance. Build and maintain a creator database segmented by conversion efficiency, audience quality, and cost-per-acquisition. Analyze campaign performance (reach, clicks, conversions, CAC) to scale top-performing partners and reallocate budget efficiently. Growth Content & Conversion Marketing: Develop data-backed, locally resonant content strategies tailored to Vietnamese parents and learners to drive measurable sign-ups. Produce high-converting short-form videos, social posts, and ad creatives designed for high CTR and engagement across TikTok, Facebook, and YouTube. Conduct continuous A/B testing on messaging hooks, creative angles, and content formats to discover and scale winning assets. Monitor competitor ad trends, platform algorithm updates, and local consumer behavior to maintain a competitive acquisition edge. ROI-Focused Brand & Campaign Execution: Align brand activation and product launch campaigns with core growth, retention, and revenue targets. Localize global marketing assets to fit Vietnamese consumer behavior while preserving performance conversion drivers. Collaborate closely with Performance Marketing, Product, and Design teams to deliver integrated full-funnel marketing campaigns. AI-Enabled Efficiency & Analytics: Leverage AI tools to scale ad copy variations, accelerate creative research, localize messaging, and iterate short-form video/image production. Utilize AI-driven analytics to uncover user behavioral patterns and streamline marketing workflows for speed and cost efficiency. Supervise and refine AI outputs to guarantee strict adherence to brand guidelines, local nuances, and factual accuracy. [Requirements] Experience: 3+ years of experience in Performance Marketing, Growth Marketing, or Data-driven Content/Influencer Marketing within consumer tech, mobile apps, or EdTech. Languages: Native-level Vietnamese with strong copywriting skills; professional working proficiency in English (Chinese proficiency is a strong advantage). Analytical Skills: Strong ROI-first mindset with demonstrated ability to interpret campaign data and optimize CAC/ROAS. Network & Market Knowledge: Deep familiarity with Vietnam's creator landscape, social platforms, and digital consumer behavior (especially parenting & education). AI Tool Proficiency: Hands-on experience integrating AI-powered marketing and content generation tools into daily workflows. Attributes: Proactive, highly analytical, detail-oriented, and capable of managing multiple growth experiments in a fast-paced environment.