Job Purpose: Manage planning activities for assigned Modern Off-Trade accounts by developing customer business plans, promotions, forecasts and investment recommendations. Build strong customer partnerships and collaborate with KAM Operations and cross-functional teams to drive sustainable sales, profitability and category growth. Key Accountabilities: 1. Customer & Commercial Planning: - Develop customer plans based on shopper, category and market insights. - Prepare inputs for Joint Business Planning and recommend growth initiatives. - Monitor sales, profitability and commercial KPIs; identify gaps and corrective actions. - Plan promotions and Digital & Omnichannel initiatives to support profitable growth. 2. Key Account Management: - Build strong relationships with assigned customers and lead business reviews. - Negotiate account-level commercial activities within approved guidelines. - Recommend portfolio and commercial solutions that create mutual value. - Resolve customer issues with relevant stakeholders and escalate risks when needed. 3. Cross-functional Planning & Delivery: - Partner with KAM Operations, Trade Marketing, Marketing, RGM, Supply Chain and Finance to execute customer plans. - Facilitate planning and performance reviews with clear actions and follow-up. - Ensure effective collaboration between Planning and Operations teams. - Track customer commitments and share key insights and best practices. 4. Forecast & Investment Management: - Develop accurate sales forecasts using customer plans and market insights. - Monitor demand, stock availability and fulfilment performance. - Track commercial investments and evaluate promotion effectiveness. - Prepare performance analyses and recommendations for stakeholders. [Requirements] Requirements: - Bachelor's degree in Business, Economics, Marketing or related field; MBA is a plus. - Professional working proficiency in English. - 5+ years of experience in Modern Trade Sales, Key Account Management, Commercial Planning, Trade Marketing or Category Management, preferably in FMCG. - Strong experience in customer planning, promotional management, commercial analysis and cross-functional collaboration.