Department: Trade Marketing Function: Trade / Channel Marketing Reports To: Marketing Director, Vietnam & Cambodia Location: Ho Chi Minh City, Vietnam Contract type: Under 3rd party contract. JOB PURPOSE Own the marketing strategy and execution within the Modern Off-Trade (MT) channel — supermarkets, hypermarkets, convenience stores and modern grocery e-commerce — to drive brand visibility, shopper engagement and profitable sales growth for the Power Brands (Absolut, Jameson, Havana Club, Beefeater, Altos) and Prestige (Chivas Regal, Royal Salute, Ballantine's, Glenlivet, Martell) portfolios. KEY ROLES & RESPONSIBILITIES • Develop and execute the annual MT channel marketing plan, aligned to brand strategy, category priorities and key commercial windows (Tet, festive, year-end). • Design and roll out shopper marketing programs (activations, sampling, bundling, gifting) tailored to modern trade shopper missions. • Partner with Marketing and Sales to build in-store visibility standards — POSM, displays, planograms — and track compliance at store level. • Work with MOFT team on Joint Business Plans (JBPs) and marketing partnerships with key MT retail accounts. • Drive category management and shopper insight generation to identify white-space and activation opportunities. • Localize national brand campaigns into channel-relevant off-trade activations. • Own and manage the MT A&P budget; track spend efficiency and return on investment by account and campaign. • Brief and manage agencies/vendors for POSM production, in-store execution and activation logistics. • Monitor competitor activity, pricing and promotions within the MT channel and recommend counter-strategies. • Collaborate with E-Commerce/Digital teams to integrate online-to-offline (O2O) journeys for modern grocery platforms. • Lead post-campaign evaluation, reporting and sharing of learnings to continuously improve execution quality. KEY PERFORMANCE INDICATORS (KPIS) • Modern Off-trade value/volume market share growth by brand and portfolio. • MOFT channel net sales growth vs. target and vs. prior year. • In-store visibility metrics: share of shelf, share of display, POSM compliance rate. • A&P spend efficiency (ROI) and budget adherence. • On-time, in-full execution of campaign calendar across accounts. [Requirements] REQUIREMENTS • Bachelor's degree required; MBA preferred. • 5+ years in trade marketing/ shopper marketing, ideally in FMCG; spirits/beverage experience a strong plus. • Proven experience working with modern trade retailers in Vietnam. • Strong analytical, budget management and cross-functional project management skills. • Fluent in Vietnamese and English.