Purpose of the Position: The Manager Commercial Planning is a key leadership role within Commercial Operations, responsible for driving the end-to-end commercial planning agenda across channels, regions, and route-to-market models. The role ensures that commercial strategies are translated into effective deployment plans, supported by robust forecasting, performance management, governance, data-driven insights, and operational discipline. This position acts as a strategic partner to Sales, Trade Marketing, Marketing, Finance, Supply Chain, IT/Digital, and regional stakeholders to ensure that commercial plans are aligned, executable, and continuously optimized. The role provides senior-level recommendations on sales performance, channel effectiveness, trade investment, RTM optimization, partner management, and commercial digitalization. Key Accountabilities: 1. Commercial Planning, Forecasting & Deployment Governance: • Lead commercial planning, forecasting, and deployment across channels and RTM models to ensure business priorities are effectively executed. • Align cross-functional stakeholders to ensure readiness of commercial programs, campaigns, and business initiatives. • Establish governance and planning processes that drive execution discipline and operational excellence. 2. Performance Management, Insights & Business Recommendations: • Own the commercial performance management framework and ensure visibility of key business metrics. • Generate data-driven insights and recommendations to identify opportunities, address risks, and improve business performance. • Support leadership decision-making through performance reviews and business analytics. 3. Data Governance, Reporting & Single Source of Truth: • Ensure accuracy, consistency, and governance of commercial reporting, dashboards, and performance scorecards. • Lead the development and maintenance of reliable reporting and analytics capabilities. • Act as the custodian of commercial data standards and reporting governance. 4. Route-to-Market & Commercial Optimization: • Drive continuous improvement of RTM effectiveness, channel productivity, and resource utilization. • Identify opportunities to optimize channel strategies, commercial investments, and operational efficiency. • Support the development of omnichannel and digital commercial capabilities. 5. Commercial Programs, Trade Investment & Incentive Governance: • Oversee governance and evaluation of commercial programs, trade investments, and incentive schemes. • Ensure commercial investments deliver business value while maintaining financial discipline. • Partner with Finance and business stakeholders to monitor KPIs, budgets, and business performance. 6. Inventory, Supply & Operational Planning: • Ensure effective inventory planning, demand alignment, and operational readiness across channels. • Partner with Supply Chain and Sales teams to manage inventory risks and support business continuity. • Oversee key commercial operational processes to ensure efficiency and compliance. 7. Digitalization & Process Excellence: • Lead commercial digitalization and process improvement initiatives to enhance business effectiveness and operational efficiency. • Collaborate with IT, Digital, and business stakeholders to drive adoption of commercial systems and tools. • Promote simplification, automation, and data-driven ways of working. 8. Leadership & Team Capability Building: • Lead, develop, and coach the Commercial Planning team to deliver strong business partnership and execution excellence. • Build organizational capability in planning, analytics, governance, and stakeholder management. • Foster a culture of accountability, collaboration, and continuous improvement. 9. Strategic Partnership & Stakeholder Management: • Act as a trusted partner to commercial leadership by providing strategic insights and business recommendations. • Drive alignment and decision-making through effective stakeholder engagement and governance forums. • Influence cross-functional teams to deliver commercial objectives and business results. [Requirements] • Bachelor’s degree in Business Administration, Economics, Finance, Data Analytics, Supply Chain, or a related discipline; Master’s degree is an advantage. • Minimum 7-10 years of progressive experience in commercial planning, sales operations, commercial analytics, trade marketing, RTM, or commercial operations. • Strong experience in business planning, performance management, commercial reporting, budgeting, forecasting, and cross-functional governance. • Proven ability to lead teams, influence stakeholders, and present recommendations to senior management. • FMCG, consumer goods, retail, distribution, or matrix commercial organization experience is strongly preferred.