Responsibilities ● Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital platforms. ● Manage media budgets and optimize key performance metrics such as CPL, CPA, Conversion Rate, CAC, ROAS/ROI, and lead quality. ● Analyze data from GA4, Google Tag Manager, Looker Studio, CRM, and other sources to identify insights, issues, and optimization opportunities. ● Optimize performance across the full funnel, from traffic → lead → qualified lead → conversion, rather than focusing only on media metrics. ● Develop and optimize audience strategies, retargeting, first-party data activation, and customer journeys. ● Execute and optimize Email Marketing and Marketing Automation, including segmentation, nurturing flows, automation, and performance measurement. ● Work closely with Content and Creative teams to test and improve creatives, messaging, and landing pages based on performance data. ● Leverage AI tools for marketing productivity, analysis, content ideation, and creative production, with the ability to independently develop and adapt performance-driven ad creatives when needed. ● Conduct A/B testing and experiments to continuously improve campaign and funnel performance. ● Build reports and dashboards, turning data into clear insights and actionable recommendations. ● Stay updated on Digital Marketing, AI, and automation trends, and actively share relevant knowledge with the team. ● Support knowledge sharing, coaching, and training for junior team members. [Requirements] Requirements ● 3–5 years of experience in Digital Marketing or Performance Marketing. ● Strong hands-on experience in managing and optimizing campaigns on Google Ads and Meta Ads; TikTok Ads experience is a plus. ● Practical experience with GA4, GTM, Looker Studio, Excel/Google Sheets. ● Experience with Email Marketing, CRM, or Marketing Automation. ● Strong analytical skills with the ability to identify root causes and recommend data-driven solutions. ● Good understanding of marketing funnels, customer journeys, attribution, and conversion optimization. ● Strong ownership mindset with a focus on testing, continuous optimization, and measurable results. ● Good communication and presentation skills, with the ability to share knowledge and train other team members.