Our team is seeking a hands-on Senior Growth Leader, B2C - someone who goes beyond traditional campaign management and ad execution, possessing a mindset to "hack" user behavior and platform algorithms. Your ultimate goal in this role: Drive record-breaking GMV growth while keeping Cost Income Ratio (CIR) strictly optimized. GENERAL INFORMATION - Compensation: 15M – 40M VND/month (Negotiable based on capacity) + % Bonus on growth revenue exceeding targets - Location: 27-29 Nguyen Cuu Van, Gia Dinh Ward, Ho Chi Minh City, Vietnam - Working Hours: Monday – Friday (8:30 AM – 6:00 PM), Saturday (8:30 AM – 12:30 PM) | Lunch break: 1.5 hours - Website: https://gpclub.vn/ SCOPE OF WORK - Decode & Master Platform Algorithms: Uncover traffic distribution mechanisms and the latest visibility touchpoints on Shopee, TikTok Shop, and Lazada to push products/stores into Top Search and Top Recommended feeds. - Optimize Conversion Rate (CR): Analyze daily performance metrics and continuously run A/B testing on Thumbnails, Titles, Flash Sales, Shocking Deals, Vouchers, and Minigames to convert traffic into paid orders. - Outmaneuver Competitors: Utilize data scraping tools (or write basic custom scripts) to gather data, track real-time price fluctuations, stock levels, and promotional campaigns of competitors. - Automate Sales Funnel: Design automated retargeting workflows, optimizing the customer journey seamlessly from Impression → Add to Cart → Checkout. - Maximize LTV & Retention Rate: Set up automated CRM and customer care workflows via Chat Broadcast, platform CRM, and Zalo ZNS to drive repeat purchases and customer retention. QUALIFICATIONS & EXPERIENCE - Data-Driven Mindset: Make decisions strictly based on core metrics (GMV, CR, CTR, CIR, ROAS, LTV) rather than intuition or guesswork. - Deep Platform Mechanics: Thoroughly understand On-site Ads, Flash Sale operations, and platform marketing solutions across Shopee, TikTok Shop, and Lazada. - Growth Mindset & Experimentation: Rapid hypotheses → Rapid testing → Fast iteration. Ready to challenge traditional approaches to unlock breakthrough growth formulas. - Technical / Tooling Skills (Huge Plus): Proficiency in basic programming (Python, SQL...) or experience with automation and data scraping tools for data extraction and processing. - Experience: Minimum 4 years of hands-on experience in E-commerce growth (Experience in D2C, major brands, or E-commerce agencies is highly preferred). CANDIDATE BENEFITS - Uncapped Earning Potential: Base salary 30M – 40M VND/month + direct % revenue growth bonus (The larger the revenue scale, the higher the bonus). - Full Empowerment: Allocated testing budgets to validate hypotheses and freedom to implement new tools/technologies without bureaucratic roadblocks. - High-Performance Culture: Transparent, direct work environment focused purely on real impact and deliverables rather than office time. - Full statutory benefits (BHXH, BHYT, BHTN), Holiday/Tet bonuses, and 13th-month salary.