1. Talent strategy & ecosystem - Define and own the talent strategy across influencer/KOL and livestream host, aligned to brand-partner objectives and platform priorities. - Build the talent value proposition and a tiering model; grow a diversified, always-on creator and host pool. 2. Creator sourcing, network & partnerships - Leverage and expand a strong personal network of creators, KOLs/KOCs, MCNs and talent agencies to secure the right talent at speed and the right cost. - Establish and manage partnerships with MCNs, agencies and platform creator programs (TikTok, Shopee, Lazada). - Negotiate commercial terms, rate cards and exclusivity arrangements where relevant. 3. Commercial & performance - Drive talent-attributed GMV/revenue; own KPIs (GMV per host/session, influencer ROI/ROAS, conversion, cost efficiency). - Partner with Affiliate, Livestream Performance, Media and Commercial to convert talent into sell-through. - Manage the talent budget and cost-per-acquisition; ensure payout timeliness and cost/GMV discipline. 4. Livestream host management - Own host recruitment, onboarding, training, scheduling and retention; scale the host bench to meet livestream demand. - Build host career paths, incentive schemes and performance frameworks tied to controllable metrics. 5. Systems, process & governance (MNC-grade) - Build scalable processes, a talent CRM/database, SLAs and performance dashboards. - Establish brand-safety, compliance and contract governance suitable for MNC brand partners. 6. Team leadership & stakeholder management - Lead, coach and grow the combined Influencer + Host team; set OKRs and performance standards. - Act as a senior partner to brand teams, platform stakeholders and internal SoCom leadership. [Requirements] - 8+ years in talent / influencer / creator / host management, KOL marketing, MCN or social commerce; 3+ years in a leadership role. - Proven experience building and scaling a function or team within a multinational (MNC) or top-tier structured environment - brings MNC-grade rigor in process, governance and reporting. - A strong, active network with creators/KOLs/KOCs, MCNs and talent agencies in Vietnam - able to mobilize the right talent quickly. - Deep knowledge of the TikTok Shop, Shopee and Lazada livestream & affiliate ecosystems and creator monetization models. - Track record of driving talent-attributed GMV/revenue and leading commercial negotiations. - Strong commercial acumen and data-driven decision-making; comfortable owning P&L-linked KPIs. - Proven people leadership - able to build and retain high-performing teams in a fast-paced, high-growth environment. - Excellent stakeholder management, including with senior and MNC brand clients. - Fluent in English and Vietnamese; Bachelor's degree or above. Nice to have: - Experience at an e-commerce enabler, MCN, creator agency or platform. - Existing relationships with platform creator/partnership programs (TikTok/Shopee/Lazada). - Experience designing incentive and commission schemes for creators and hosts.