Location: 40 Phan Boi Chau, Cua Nam Ward, Hanoi About the Company Trump International Vietnam is a premier luxury integrated golf, resort and residential development in Hung Yen, Vietnam. The project brings together world-class hospitality, golf, real estate and lifestyle experiences, with a strong focus on quality, service excellence and international standards. Employees will have the opportunity to work in a professional, dynamic and multicultural environment and contribute to the development of a landmark luxury destination in Vietnam. Position Overview A hands-on Digital Marketing Executive responsible for day-to-day digital execution, paid media, website content, campaign tracking and MarTech coordination. The role will support the Membership and Villa launches by ensuring a consistent, always-on digital presence and effective performance marketing across relevant channels. Key Responsibilities - Work with agencies to develop and optimize digital content, paid advertising and campaign assets, ensuring quality and brand consistency. - Coordinate with digital agencies on paid media campaigns, including campaign setup, targeting, budgets, optimization and performance monitoring. - Coordinate website content updates, landing pages and campaign pages with agencies and web vendors. - Support SEO activities, including keyword research, on-page optimization, content optimization, technical SEO coordination and SEO performance monitoring. - Support the development of AI/search visibility - Coordinate GA4, pixels, conversion tracking, UTM tagging and other digital tracking requirements with agencies. - Support CRM and MarTech implementation and ensure digital campaigns are properly connected to relevant systems. - Coordinate with PR, Creative, Sales and external agencies to ensure digital campaigns are launched accurately and on schedule. - Monitor competitors, digital trends, search behaviour and emerging platforms to identify relevant opportunities. - Support always-on digital activities and paid media activation, including campaign coordination, documentation, budget tracking and related administrative procedures... [Requirements] Requirements - Bachelor’s degree or diploma in Marketing, Digital Marketing, E-commerce, or a related field. - 2-4 years of experience in digital marketing, performance marketing, digital communications or a related field. - Hands-on understanding of Meta Ads, Google Ads and digital campaign execution. - Good working knowledge of GA4, Google Search Console, UTM, pixels and conversion tracking. - Basic understanding of SEO and website optimization. - Familiarity with CMS platforms and digital analytics tools. - Interest in and practical understanding of AI tools, AI-assisted marketing and emerging AI search / discovery. - Strong coordination skills and experience working with external agencies and vendors. - Good analytical, organizational and reporting skills. - Strong attention to detail and ability to manage multiple priorities. - Experience in golf, lifestyle, premium brands or property marketing is an advantage. Benefits - Social insurance upon successful completion of the 2-month probation period. - Health insurance after 12 months of contract. - Lunch allowance. - 12 days of annual leave per year; 1-3 days of fully paid sick leave per year in accordance with Company policy. - Periodic health check-up.