ABOUT THE ROLE Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value. As our Google Performance Marketing Specialist, you'll be in charge of developing and executing performance-driven advertising campaigns on Google. Your expertise will be instrumental in optimizing campaigns, maximizing return on ad spend, and driving customer acquisition and retention. We're seeking someone with a strong background in Google performance marketing and a proven track record of achieving significant growth and driving results. WHAT YOU WILL DO Plan and execute performance marketing strategies on Google platform to acquire customers and boost customer lifetime value. Plan, set up, and optimize Google advertising campaigns effectively. Dive deep into campaign data to identify key performance indicators (KPIs), track campaign success, and make data-driven decisions for optimization. Collaborate closely with our creative, and product & content teams to ensure seamless campaign execution and cohesive messaging. Create & Build Google Ads Asset align with Performance Data Insights, Content Angle, and Audience Target. Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment. Provide regular reports to stakeholders, sharing insights, highlighting successes, addressing challenges, and identifying optimization opportunities. [Requirements] WHAT WE ARE LOOKING FOR Experience: 1+ years of hands-on experience in performance marketing with a dedicated focus on conversion-driven campaigns and a verifiable history of hitting aggressive growth targets. Fluency in core acquisition metrics (ROAS, CPA, CVR, LTV) and a strong capacity to translate raw analytics into actionable campaign decisions. Education: Bachelor’s degree in Data Analytics, Computer Science, IT, Mathematics, Economics, or a related quantitative field. A strong academic record or degree from a top-tier institution is preferred. Language Proficiency: Minimum IELTS 7.0 (or equivalent English professional fluency). WHAT YOU CAN EXPECT At Crossian, our people drive our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include: 1. Total Compensation Package Monthly salary: competitive and negotiable based on experience Guaranteed pay: 13th-month salary and 100% gross salary during probation 2. Health & Wellness Premium global health insurance A special scheme for long-term employees (3–5 years of service) to extend this health package to your dependents/family Full salary contribution to compulsory social insurance (SI, HI, UI) their benefits fully comply with the Company’s Policy and Vietnam Labor Laws 3. Work-Life & Perks 5-day work week with 12 days of paid annual leave and 3 well-being off days An annual 5-star Summer Summit Office amenities: a well-stocked pantry and a dedicated Crossian Café with free refreshments and goodies Learning & development: company training and development program