1/ Product Marketing - Analyze TV market trends, competitor activities, and consumer insights to identify business opportunities. - Support TV product strategy, lineup planning, pricing, and promotion direction. - Monitor TV business performance by product and key dealers to ensure target achievement. - Develop action plans to improve competitiveness and sales performance. 2/ Channel Promotion & Campaign Management - Plan and execute channel promotion schemes and seasonal campaigns aligned with business objectives. - Coordinate with Sales team and dealers to drive sell-out performance. - Monitor promotion effectiveness and recommend optimization actions. - Support campaign communication and product launch activities. 3/ Retail & Shopper Marketing Execution - Manage retail visibility, shopfront display direction, and merchandising execution. - Coordinate with agencies and internal teams to ensure execution quality at stores. - Monitor display compliance and propose improvement actions to enhance consumer experience. - Support POSM planning and retail marketing activities. 4/ Administration & Reporting Support - Handle related operational documentation including promotion tracking, payment follow-up, and internal process coordination. - Maintain timely reporting and data consolidation for business monitoring. 5/ Other tasks as required by the line manager [Requirements] - Bachelor’s degree in Marketing, Business Administration, Audit, or related fields. - At least 3 years of experience in Product Marketing, Trade Marketing, Business Analyst, Marketing Research/Insights or related roles. - Strong understanding of market trends, consumer behavior, and competitor analysis. - Experience in product planning, product launch, and marketing campaign execution. - Good analytical and problem-solving skills with a data-driven mindset. - Strong communication and presentation skills. - Ability to coordinate with cross-functional teams including Sales, Marketing, and external agencies. - Proficiency in Microsoft Office, especially Excel and PowerPoint. - Ability to work independently, manage multiple projects, and meet tight deadlines. - English communication skills (written and spoken) are mandatory.