Work Location: Cobi Home Long Hau – Long Hau Industrial Park, Can Giuoc, Tay Ninh (formerly Long An) (Daily company shuttle bus provided from Cobi Tower, District 7 to Long Hau Industrial Park) Working Time: Full-time | Monday – Friday | 8:00 – 18:00 ROLE OVERVIEW We are looking for a creative, proactive, and digitally savvy Content Creator Executive to develop engaging content for COBI Home Shopping Mall, COBI ACTIVE SPORT HUB, and other COBI Group business divisions. The role covers the end-to-end content production process, including content planning, concept development, filming, editing, publishing, and performance analysis across Facebook, TikTok,Instagram, YouTube, and other relevant platforms. The ideal candidate has strong hands-on video production skills, a good understanding of social media trends, and the ability to leverage AI tools to enhance creativity, content quality, and production efficiency KEY RESPONSIBILITIES 1. Content Creation & Social Media Management (Primary Focus) • Develop and execute creative content ideas for COBI Home Shopping Mall, COBI ACTIVE SPORT HUB, and other business divisions. • Plan, produce, and manage content across Facebook, TikTok, Instagram, YouTube, and other relevant digital channels. • Create short-form videos, Reels, TikTok videos, YouTube Shorts, social media posts, promotional videos, lifestyle content, and event-related content. • Develop content concepts, scripts, storyboards, captions, and creative directions aligned with campaign objectives. • Adapt content to each brand’s positioning, target audience, and communication strategy. • Monitor social media trends, viral formats, trending audio, and emerging digital content styles. • Apply relevant trends while maintaining COBI’s brand identity, tone of voice, visual quality, and key messaging. 2. Video Production & Editing • Independently plan and execute video shoots for social media, marketing campaigns, events, property introductions, and promotional activities. • Operate cameras, smartphones, lighting, microphones, gimbals, and other basic filming equipment. • Produce high-quality footage with attention to composition, lighting, framing, and storytelling. • Edit short-form and long-form videos for different digital platforms. • Enhance videos with music, subtitles, transitions, sound effects, graphics, and other visual elements. • Deliver content efficiently in response to marketing campaigns, events, and real-time social media trends. • Organize and maintain raw footage, project files, filming materials, and the content library. • Coordinate with external videographers, photographers, designers, influencers, and production vendors when necessary. 3. Content Planning & Marketing Campaign Support • Support the development and execution of monthly and campaign-specific content calendars. • Work with the Marketing team to translate business and marketing objectives into creative content. • Produce content for property and facility launches, promotions, tenant activities, sports programs, coworking services, and other business initiatives. • Support the production of marketing materials for both online and offline channels. • Coordinate with Marketing, Leasing, Operations, and other relevant departments to collect information and develop appropriate content. • Participate in brainstorming sessions and propose new creative concepts and content ideas. • Ensure content is delivered and published on schedule in line with campaign objectives. 4. AI & Digital Content Innovation • Apply AI tools to content ideation, research, scriptwriting, editing, image generation, video production, and workflow optimization. • Explore AI-powered tools for content generation, visual development, voiceovers, subtitles, animation, and post-production. • Continuously research new technologies and digital tools to improve content quality and production efficiency. • Develop effective AI-assisted content workflows while maintaining brand consistency and quality standards. • Apply emerging AI technologies and creative techniques to actual projects. • Share useful AI tools, techniques, and best practices with the Marketing team. 5. Creative Development & Brand Storytelling • Develop creative concepts and storytelling approaches that strengthen COBI’s brand awareness and engagement. • Create content highlighting the lifestyle, experiences, benefits, and unique selling points of COBI’s properties, facilities, and services. • Develop recurring content series and creative formats to build audience engagement. • Identify opportunities for user-generated content (UGC), influencer collaborations, customer stories, and community-based content. • Ensure all content aligns with brand guidelines and the overall marketing strategy. • Propose new creative approaches to improve brand visibility and customer engagement. 6. Event & On-Site Content Production • Support content production for company events, sports competitions, exhibitions, community activities, tenant events, and promotional programs. • Capture on-site photos and videos for real-time social media updates and post-event content. • Produce behind-the-scenes footage, event highlights, recaps, interviews, and promotional materials. • Coordinate with the Event and Marketing teams to capture key moments and content opportunities. • Deliver timely post-event videos and social media content. 7. Content Performance Analysis & Optimization • Monitor the performance of published content across social media platforms. • Track relevant KPIs, including views, reach, engagement rate, watch time, follower growth, and click-through rate. • Analyze performance data to identify effective content formats, topics, and creative approaches. • Recommend improvements based on audience behavior and content performance. • Test new formats, hooks, storytelling techniques, and creative methods to improve reach and engagement. 8. Cross-Functional Collaboration & Special Projects • Collaborate with Marketing, Leasing, Operations, and other departments to support business objectives through content. • Coordinate with external partners, KOLs/KOCs, influencers, photographers, videographers, and creative agencies when required. • Support special marketing projects and new business initiatives assigned by management. • Take ownership of assigned content projects from planning and filming through editing and final delivery. • Perform other marketing- and creative-related duties as required. QUALIFICATIONS • Bachelor’s degree in Marketing, Communications, Media, Journalism, Digital Marketing, Multimedia, Design, or a related field. • 1–3 years of experience in content creation, social media, digital marketing, video production, multimedia, or related roles. Fresh graduates with strong practical skills and portfolios are welcome. • Strong hands-on experience creating and editing short-form videos for TikTok, Instagram Reels, Facebook, YouTube Shorts, or similar platforms. • Basic knowledge of graphic design tools such as Adobe Photoshop, Illustrator, Canva, or similar software is preferred. • Experience using AI tools for content creation, video production, image generation, copywriting, or creative workflows is strongly preferred. • Strong creativity, visual sense, storytelling, and content ideation skills. • Good understanding of social media platforms, digital trends, and audience behavior. • Ability to manage the content production process independently, from concept development to filming, editing, and publishing. • Strong communication, teamwork, time management, and organizational skills. • Ability to manage multiple projects and meet deadlines in a fast-paced working environment. • Proactive, adaptable, detail-oriented, and willing to experiment with new ideas and technologies. • A portfolio or samples of previous content and video work are required. • Language: Fluent in English. SALARY & BENEFITS Salary: VND 15,000,000–30,000,000 Gross, negotiable based on experience, qualifications, portfolio, and capability. Benefits: • Company-provided laptop/desktop; company car available for business trips. • Opportunities to attend overseas exhibitions, research programs, and business trips to Korea for outstanding employees. • Full social insurance coverage based on 100% of salary. • Free coffee, tea, and soft drinks at the office. • Employee discounts on all COBI Group products. • Foreign language training support: 50% of monthly tuition fees, up to VND 1,000,000/month. • Child tuition support: VND 500,000 per child from age 3, for up to 2 children per employee. • Domestic and international business trips: all expenses covered by the company, plus an additional daily travel allowance. • Overtime compensation in accordance with Vietnamese Labor Law. • Annual health check-up. • Annual salary review and 13th-month salary. • Seniority allowance: additional VND 300,000 per year after every 12 months of service. • 12 days of annual leave. • Trade Union membership upon signing the official labor contract, with benefits for holidays, birthdays, and employee welfare programs.