WHAT YOU WILL DO Rebrand Implementation & Coordination - Coordinate and drive the system-wide implementation of Vinschool’s Rebrand strategy, ensuring approved directions and standards are translated into clear actions across functions and campuses. - Coordinate cross-functional Rebrand initiatives involving academic, school leadership, HR, admissions, communications and campus teams. - Track implementation progress, identify gaps and facilitate continuous improvement across the system. Education & Brand Integration - Work closely with academic and school leadership teams to ensure Rebrand initiatives remain grounded in Vinschool’s educational philosophy and academic direction. - Help translate educational concepts and practices into clear, accessible and compelling narratives for different audiences. - Connect developments in teaching and learning, student experience, professional practice and parent partnership with the wider Vinschool brand story. - Identify strong educational practices and credible evidence that demonstrate the Vinschool brand in action. Brand Consistency & Experience - Manage the consistent application of approved brand guidelines, tools and governance processes across the system. - Partner with campuses and functional teams to embed approved brand experience standards into practice. - Work with Brand Gatekeepers to strengthen consistency in how the Vinschool brand is understood, communicated and experienced. - Support brand reviews and identify opportunities to strengthen alignment between brand promise and actual school experience. Content, Communication & Capability Building - Develop and curate high-quality content that makes Vinschool’s educational philosophy and Rebrand direction meaningful and accessible. - Develop practical resources and guidance to help leaders and staff understand and represent the Vinschool brand. - Coordinate learning, engagement and communication initiatives related to Rebrand. - Support the development and readiness of spokespersons and other brand representatives. [Requirements] - Strong understanding of K–12 education, teaching and learning, curriculum, educational innovation or school development. - Relevant professional experience in education, ideally gained through schools, education systems, educational organisations, curriculum/programme development or education consulting. - Ability to understand educational concepts and translate them into clear narratives, programmes and experiences for different audiences. - Experience or demonstrated capability in branding, strategic communications, content development or stakeholder engagement. - Strong programme/project management skills and experience coordinating complex, cross-functional initiatives. - Strong analytical thinking and an evidence-informed mindset. - Excellent written and verbal communication skills in Vietnamese and English. - Experience in brand transformation, organisational transformation or large-scale change initiatives is an advantage.