I. JOB OBJECTIVES The Project Marketing Manager is responsible for developing and leading the overall marketing strategy and execution for assigned real estate projects throughout the project lifecycle. ________________________________________ II. RESPONSIBILITIES 1. Project Marketing Strategy & Planning • Develop the overall marketing strategy and communication direction for assigned real estate projects. • Build comprehensive marketing plans aligned with project objectives, development timelines, sales targets, and market conditions. • Develop project marketing strategies across all of phases for the project. • Define key marketing objectives, target audiences, communication pillars, key messages, channels, KPIs, and timelines for each project phase. 2. Market Intelligence & Product Positioning • Conduct market research and continuously monitor market trends, customer behavior, competitor projects, pricing, product offerings, sales activities, and absorption rates. • Work closely with Sales, agents, agencies, and relevant stakeholders to gather market feedback and customer insights. 3. Integrated Marketing Campaign Management • Lead the development and execution of integrated marketing campaigns across multiple channels. Develop campaign concepts, communication themes, creative directions, and key messages. • Manage the full campaign process from briefing, planning, production, execution, monitoring, optimization, and post-campaign evaluation. • Ensure all marketing activities are delivered on time, within budget, and according to approved quality standards. 4. Sales & Business Coordination • Develop and manage campaigns including events, social media, communication follow the master plan. • Work closely with clients’ internal communication team. • Work closely with clients’ executive teams, preparing speaking points and creating formal documents outlining speaking engagements. 5. Agency & Stakeholder Management • Manage and coordinate external agencies, suppliers, media partners, production houses, creative teams, and other marketing vendors. • Lead cross-functional collaboration among Marketing, Sales, Product Development, Design, Finance, Legal, and other relevant departments. • Working with vendor/agencies to order & manage marketing materials: Sales kit, CGIs, Rendering video, miniature, Video clips, mock-up units… 6. Marketing Budget & Performance Management • Develop marketing budget for the Project, control and evaluate the implementation of the approved budget. • Prepare regular marketing performance reports, including weekly/monthly updates and post-campaign evaluations. 7. Team Leadership & Project Management • Lead and manage project marketing team members and coordinate resources according to project requirements. • Proactively identify potential risks, delays, or issues and develop appropriate solutions. 8. Management Reporting & Other Responsibilities • Prepare and present marketing strategies, campaign plans, budgets, and performance reports to Management. • Provide regular updates on project marketing progress, market developments, campaign performance, and key challenges. • Other task assigned by Management. [Requirements] Educational Background • Bachelor's or Master's degree in Marketing, Communications, Business Administration, Real Estate, or related fields. Experience • Minimum 5–7 years of experience in Marketing, with at least 3 years in a Marketing Manager / Project Marketing Manager role. Skills • Fluent in English • Experience in the Real Estate industry or Communication agency is preferable. • Good knowledge, and experience in the real estate market, market analysis, and creative marketing. • Have a deep and broad knowledge of Marketing and Marketing tools, Communication skills, partnerships, project management, and strategic thinking. • Strong strategic thinking, project management, commercial awareness, leadership, and the ability to coordinate effectively with internal teams, sales teams, agents, creative teams, media partners, and external agencies. • Good at Microsoft Office. Personal Traits • Humble- passion- wisdom • Committed to raising the standard of work IV. COMPENSATION & BENEFITS - Salary: Attractive and competitive with the market. - Social Insurance: 100% - Probation Salary: 90% of the official salary. - Phone Allowance: Provided according to Company policy. - Working Days: Monday to Friday; Saturday and Sunday off. - Working Hours: 8:00 AM – 5:00 PM, with a 1-hour lunch break. - 13th-Month Salary: Subject to the Company’s business performance. - Bonuses & Gifts: Bonuses for public holidays, birthday gifts, Tet gifts, and Mid-Autumn Festival gifts. - Company Events: Birthday, Family Day, 8 March, etc. - Business Trips: business travel expenses, including taxi, airfare, and accommodation. - Accident Insurance: Bao Minh accident insurance. - Health Insurance: apply after the probation time. - Health Check-up: Annual health check-up at year-end. - Annual Leave: 13 days per year. - Working Environment: Our core workplace culture is based on “The Ideal Team Player” principles. Friendly, professional, and collaborative, with a strong focus on growth and development.