I. GENERAL INFORMATION Job Title: Brand Creative Lead (ART) Department: Marketing Direct Reports: Brand Manager II. FBO (What are the primary functional business objectives for this position?) a. Key Responsibilities: - What are the 5 - 7 Responsibilities for this position? - What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for? 1. Creative Direction & Brand Visual Leadership - Lead and define the overall artistic direction and brand imagery. - Develop and evolve MOI’s Creative Direction, including tone & mood, visual language, and imagery style across different brand phases. - Ensure visual consistency across all touchpoints: packaging, campaigns, social media, e-commerce, POSM, livestreams, and KOL/visual collaborations. - Position the brand with a premium yet approachable image, aligned with the Vietnamese market. 2. Creative Leadership for Campaigns & Product Launches - Lead creative concepts for: New product launches, Branding & sales campaigns, Seasonal / festive campaigns - Collaborate closely with Brand & Marketing teams to translate: Business strategy → Creative ideas → Visual execution - Be involved throughout the entire process: Concept → Moodboard → Key Visual → Production supervision 3. Creative Team Management & Development - Lead and manage the Creative team: Designers, Video/Visual team, and Creative Executives (both in-house & outsourced). - Review, provide feedback, and continuously elevate the quality of design, visuals, and video outputs. - Establish clear and efficient creative workflows, ensuring timelines are met. - Inspire and guide the team in terms of aesthetic direction and brand thinking. 4. Creative Quality Control - Take full ownership of the overall creative output quality of MOI’s brand visuals. - Ensure all creative deliverables meet three key criteria: - Visually appealing – On-brand – Commercially effective - Maintain strict control over the use of imagery, color, layout, and typography in accordance with brand guidelines. 5. Trend Awareness & Market Adaptation - Stay updated on trends in art, beauty, fashion, and lifestyle both locally and globally. - Develop a deep understanding of Vietnamese female consumers, including their behaviors and aesthetic preferences across segments. - Apply trends effectively while maintaining the core brand DNA. b. KPIs: What are the 3 5 Key Performance Indicators will this position be measured against? - Creative Approval Rate: >= 85% approve max 2 round - On-time Delivery Rate: >=90% complete deadline - Brand Consistency Score: ⅘ - Creative assets: ≥ 100% benchmark - Team Productivity Index: ≥ 15–20% c. Interdepartmental communication What are the primary people contacts in this job? With whom? What purpose? How Often? - CEO report directory - update work process - daily - Sales, Finance, HR Cooperate to planning or build-up events, training, solving the guest issues [Requirements] Qualifications: What skills, expertise, or behavioral traits are needed to succeed in this position? - Strong aesthetic sense with a refined, modern taste that aligns with the Vietnamese market. - Proven ability to lead teams, provide clear feedback, and inspire others. - Strong communication skills with the ability to collaborate closely across Marketing, Product, and E-commerce teams. - Proactive, highly responsible, and able to perform well under pressure with multiple projects and tight deadlines. Required experience & education: What is the education or work experience needed to qualify for this position? - Minimum 3–5 years of experience in Creative, Art Direction, or Brand Design. - Experience working with beauty, cosmetics, fashion, or lifestyle brands is a strong advantage. - Strong brand-driven mindset — not only focused on aesthetics but also understanding brand strategy. - Proven ability to develop and execute long-term creative direction. BENEFITS What is the salary range? Negotiation depends on her capability Is there a bonus or incentive plan and its structure? - Package of benefits for employees working at M.O.I Cosmetics; - Premium discount when M.O.I Cosmetics; - Diverse courses on skills, self-improvement, and expertise; - Opportunity to work with top stars and biggest media channels in Vietnam; - Young, dynamic and modern working environment; - Regularly organize training activities, picnics, team building.