Role purpose: Strengthen Yamaha’s professional audio brand, create market demand, and build market-wide technical capability by translating product technologies into practical applications, credible customer communication, and scalable channel enablement. This role leads to direct technical engagement with end users, equips dealers and system integrators through training and reusable resources, and supports Sales with product-level pre-sales consultation. It is not a Customer Service, repair, or dealer-dedicated system-engineering position. Key Responsibilities - Direct end-user engagement and market generation: Proactively engage end users, consultants, engineers, and technical influencers to understand operational needs, identify unmet applications, communicate Yamaha’s value, conduct demonstrations, and create qualified opportunities for the Sales Team. - Dealer and channel capability development: Design and deliver structured product, application, and solution training for dealers, internal teams, and channel partners. Develop reusable modules, certification pathways, technical sales tools, reference configurations, application guides, and FAQs that improve channel self-sufficiency. - Public workshops and market education: Plan and conduct seminars, product clinics, webinars, hands-on demonstrations, and technical workshops for dealer technicians, SI technicians, consultants, installers, engineers, and end users to strengthen market knowledge and confidence in Yamaha solutions. - Technical community engagement and market insight: Maintain regular communication with dealer technicians, SI technicians, consultants, and system engineers. Capture application needs, capability gaps, competitor intelligence, and market feedback, and convert them into training priorities, content, solution concepts, and product-marketing recommendations. - Sales and scalable pre-sales enablement: Support the Sales Team with product-level technical consultation, including product selection, compatibility, application fit, demonstrations, technical clarification, and spec-in guidance for strategic, new, or complex opportunities. Convert recurring inquiries into standardized tools and learning assets rather than continuing case-by-case execution for individual dealers. - Digital audio content development: Collaborate with Digital Marketing to create technically accurate and engaging content for websites, social media, videos, campaigns, webinars, and digital learning. Translate complex technologies into clear customer benefits, use cases, scripts, product comparisons, demonstrations, and practical application stories. - Product-marketing activities and demonstration environment: Prepare systems, demonstrations, cabling, and technical requirements for product launches, exhibitions, workshops, and brand activities. Maintain the Yamaha Digital Audio Creative Center as a market-development, demonstration, and learning platform. - Governance and role boundaries: Own technical market development, end-user education, and channel enablement—not dealer project execution. Dealers and system integrators retain ownership of detailed system design, drawings, bills of materials, installation planning, commissioning, project engineering, and first-line support. The role does not own repair, warranty, spare parts, complaint handling, or routine Customer Service tickets. - Perform other relevant duties assigned by the line manager. [Requirements] Required Experience - Minimum two years of relevant experience in professional audio, audio system integration, technical product training, pre-sales, application engineering, technical marketing, or a related field. - Demonstrated experience presenting technical topics to dealers, technicians, customers, or public audiences. - Experience in collaborating across Sales, Marketing, channel partners, and technical stakeholders is preferred. Education and Technical Qualifications - Bachelor’s degree in Electronics, Electrical Engineering, Audio Engineering, Acoustics, Information Technology, or a related technical discipline. - Solid knowledge of professional audio products, signal flow, audio networking, system applications, and basic system configuration. - Experience with audio simulation, measurement, configuration, or control software is an advantage. Language Requirements - Professional proficiency in Vietnamese and working proficiency in English, including the ability to understand technical documentation and deliver presentations. Core Competencies - Strong presentation, facilitation, training, and technical storytelling skills. - Ability to simplify complex technology into clear customer benefits, relevant applications, and engaging content. - Market-oriented mindset with the ability to identify unmet needs and convert technical insight into scalable opportunities. - Strong relationship-building skills with end users, dealers, technicians, system integrators, consultants, and internal stakeholders. - Solution- and result-oriented, analytical, proactive, self-motivated, collaborative, and able to manage multiple priorities. - Willingness to travel and support workshops, demonstrations, exhibitions, and market-development activities when required. Key Performance Indicators - Number and quality of technical workshops, seminars, demonstrations, and community engagement activities delivered. - Percentage and certain number of active dealers, SI partners and audio engineers/ sound men/ technicians in the market trained, certified, and actively applying Yamaha solutions. - Number of qualified opportunities, specifications, and end-user engagements influenced through technical marketing activities. - Quantity and quality of reusable training assets, application guides, reference configurations, and digital technical content developed. - Frequency and effectiveness of market intelligence, competitor analysis, and product-marketing recommendations submitted and adopted. - Commercial revenue ownership remains with Sales. Technical Product Marketing is measured primarily on market influence, capability development, education impact, and technical demand generation rather than direct sales quota. - Repair-ticket volume and warranty-response time are not primary performance measures for this position. Benefits - At least 12 days of annual leave plus 6–7 company holidays per year. - Premium health insurance. - 13th-month salary and annual performance bonus. - Telephone allowance. - Employee purchase program for company products. - Complimentary use of eligible company products for the employee’s wedding, subject to company policy. - Company engagement activities.