Join our growing Digital Marketing team and help shape the future of digital commerce for leading M&B brand. As a Digital Marketing Executive, you will drive e-commerce media performance, execute CRM and data activation initiatives, and create impactful digital campaigns that convert consumers into loyal shoppers. Working with leading brands, agencies, and cross-functional teams, you'll turn data-driven insights into business growth and exceptional customer experiences. Key Responsibilities: 1. Ecom Media execution and optimization • Work with Media agency to ensure online brand presence, digital commerce outcome delivered as plan and in line with total online business strategy. • Support ADM developing & implementing ecom media plan, monitoring & analyzing e-commerce media data and market trends to optimize performance, customer experience and achieve business growth. • Work closely with Ecommerce Key Account team for quick action if needed. 2. New buyer acquisition / CRM / data activation agenda implementation • Execute Data & CRM strategies across touchpoints (website, Zalo hub, Ecom, Socom). • Develop and implement CRM initiatives in collaboration with local cross functions, regional functions, external agencies to drive acquisition, engagement, traffic improvements to achieve business objectives. • Prepare reports on a monthly basis for insights and action moving forwards. • Initiate and implement and monitor activation plan for acquired data to deliver marketing and business objectives. • Manage CDP and working relationships with Global IT,local agencies. 3. Creative development and management • Develop digital creative assets and content plans to serve consumer demand in online context driving brand equity and lead to conversion. • Manage operation with external agencies and cross functions to ensure flawless deployment. • Monitor and evaluate performance on monthly/ campaign basis to recommend appropriate ways to improve brand equity and competency. 4. Ecom affiliate development • Support ADM in proposing and executing affiliate plan to grow the pool with continuous performance improving. • Work closely with stakeholders and agencies for daily affiliate operation. 5. Search Optimization • Develop, drive and execute holistic search strategy across touchpoint from web, social search, ecommerce. Key Stakeholders: • Report to Assistant Digital Commerce Manager • Key stakeholders: Brand, Ecommerce, IT, Procurement, Legal, media/digital agencies, technology vendors, ecommerce partners, external brand partners [Requirements] • At least 2 years of experience in digital marketing, performance marketing in FMCG/big retails/ tech-based with robust CRM. • Strong analytical and data-driven mindset. • Hands-on experience of CRM / data acquisition/ Ecom media/ holistic search strategy or related fields. • Proactive, result oriented and can-do attitude. • Critical & strategic thinking skills. • Project management experience, capability of cross-functions/ agencies management.