MAIN RESPONSIBILITIES 1. Sales Planning & Execution - Analyze sales data (sell-in/sell-out), inventory levels, store segmentation, and promotional campaigns to develop monthly, quarterly, and annual business plans. - Collaborate internally and externally with partners to establish sales targets and volume forecasts. 2. Key Account Management (Direct Collaboration with WinCommerce Buying Team) - Act as the primary point of contact working across all management levels at WinCommerce, including Buying Managers and Category Supervisors. - Coordinate the execution of sales targets, promotional programs, new product launches (Inno), inventory allocation, and in-store merchandising. - Proactively gather feedback and align on commercial policies and execution plans with partners. 3. Budget Management & Trade Investment Efficiency - Monitor and control the trade investment budget allocated per category/product group specifically for WinCommerce. - Evaluate the Return on Investment (ROI) of each campaign and propose optimization solutions. 4. Cross-Functional Collaboration - Work closely with internal departments (Trade Marketing, Customer Service, Demand Planning, Finance) to ensure goods, POSM (Point of Sale Materials), and costs are executed according to plan. - Resolve arising issues such as stock shortages, product returns, and underperforming promotional campaigns. 5. Reporting & Data Analysis - Prepare weekly, monthly, and quarterly reports on sales performance, inventory, SKU availability, promotion effectiveness, and product visibility. - Utilize Excel, Power BI, and SAP to analyze data and support strategic decision-making. [Requirements] Education: Bachelor’s degree in Economics, Business Administration, Marketing, or related fields. Experience: Minimum of 3 years of experience in the FMCG industry, with a strong preference for candidates having prior experience working with WinCommerce or the Modern Trade (MT) channel. Skills & Knowledge: - Strong analytical mindset and deep understanding of the MT channel's operational model. - Proven experience in partner collaboration, particularly with Buying departments. - Proficiency in Microsoft Excel and PowerPoint; familiarity with Power BI, SAP, or DMS is highly preferred. Attributes: Excellent communication skills, proactive attitude, and the ability to work effectively under high pressure.