Job Summary We are looking for a data-driven Media Buyer to manage and optimize paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads for B2B clients in international markets. This role requires hands-on experience in B2B performance marketing, campaign tracking, conversion setup, and data analysis, with a strong focus on generating qualified leads and improving campaign performance. Key Responsibilities • Plan, set up, manage, and optimize paid advertising campaigns across Meta, Google, and LinkedIn. • Develop campaign strategies based on target audiences, business objectives, budgets, and lead-generation goals. • Manage campaign tracking and measurement, including UTM parameters, pixels, conversion tracking, and event setup. • Monitor campaign performance and analyze key metrics such as CTR, CPC, CPL, conversion rate, and lead quality. • Work with HubSpot to track, manage, and analyze leads throughout the marketing funnel. • Collaborate with Content and Design teams to develop and test new ad creatives, messaging, and audiences. • Conduct A/B testing and continuously optimize campaigns based on performance data. • Prepare regular performance reports and provide actionable insights and recommendations. • Identify opportunities to improve lead quality, conversion rates, and overall advertising efficiency. [Requirements] • Bachelor's degree in Marketing, Business, Communications, or a related field. • At least 2–3 years of experience in paid media, performance marketing, or media buying. • Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads; strong knowledge of at least two platforms is required. • Proven experience working with B2B campaigns and lead generation, preferably for international markets. • Strong understanding of tracking and measurement, including UTM, Meta Pixel, Google Analytics/GA4, conversion tracking, and campaign attribution. • Experience using HubSpot or similar CRM platforms to manage and analyze leads. • Good English communication skills and the ability to work effectively with international teams. What We Offer • Competitive salary based on qualifications and experience. • 13th-month salary and performance bonus. • Social, health, and unemployment insurance in accordance with Vietnamese Labor Law. • Annual leave and public holiday benefits. • Opportunity to work on B2B campaigns across international markets and develop expertise in performance marketing and data-driven growth. Working hours & Location • Working hours: 8:00 AM – 5:00 PM, Monday to Friday • Location: Him Lam Residential Area, District 7, HCMC