KEY RESPONSIBILITIES 1. Digital & Performance Content • Develop communication content for digital advertising campaigns, including ad copy, headlines, key messages, CTAs, landing page copy, and other performance-oriented content. • Work closely with Performance Marketing and Design teams to develop content that supports acquisition, engagement, and conversion objectives. • Develop and test different communication angles, messages, hooks, and content formats based on campaign objectives and audience insights. • Adapt communication messages across different platforms and audience segments while maintaining brand consistency. • Monitor content performance and analyze key metrics to identify opportunities for optimization. • Continuously refine messaging and creative approaches based on campaign performance and audience response. 2. Product Marketing Content • Develop communication content for digital advertising campaigns, including ad copy, headlines, key messages, CTAs, landing page copy, and other performance-oriented content. • Develop communication content to introduce new Product features and product updates to target users. • Translate product features and benefits into simple, relevant, and compelling communication messages that users can easily understand. • Work closely with Product and Marketing teams to develop communication plans for product launches and feature releases. • Ensure product communication is aligned with both user needs and business objectives. 3. Branding Campaign Communication • Develop campaign communication concepts, key messages, content pillars, storytelling directions, and content formats in collaboration with the Marketing team. • Develop content for social media, Community, video, podcast, PR, event, and other relevant communication channels. • Collaborate with Event on pre-event, event-day, and post-event communication activities. • Support podcast content development, including topic development, content preparation, script editing, and production coordination. • Ensure all branding communication consistently reflects VietnamWorks' brand positioning, tone of voice, and visual identity. 4. Cross-functional Collaboration • Work closely with Marketing, Product, Design, Video, Event, Performance Marketing, PR, and other relevant teams to deliver integrated communication campaigns. • Act as the communication/content focal point for assigned campaigns and projects. • Provide clear content direction, feedback, and recommendations to internal teams and external partners. • Manage communication deliverables and ensure they are delivered on time and meet expected quality standards. • Contribute to the development and improvement of content processes, templates, communication guidelines, and best practices. [Requirements] Requirement • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field. • 4–6 years of relevant experience in Communication, Content Marketing, Brand Marketing, Digital Marketing, Social Media, or a related role. • Experience in B2C, career, technology, marketplace, or platform businesses is a plus. • Experience in developing communication strategies for product launches, product features, or product marketing campaigns. • Experience in integrated marketing communication and branding campaigns. • Experience with content performance analysis, A/B testing, and communication optimization. • Experience in podcast, video, event, or other content production. • Experience working in a fast-paced environment with multiple stakeholders and cross-functional teams.