1. POSITION SUMMARY The Sales Manager (B2B & B2C) at GPVN is responsible for directing and executing comprehensive commercial strategies across both wholesale (B2B) and e-commerce retail (B2C) channels for core cosmetic brands (including JMsolution, Jmella, and Troistouch). This role oversees key account relationships, e-commerce platform performance, sales revenue targets, inventory alignment with logistics/supply chain, and collaboration with strategic partners (such as SMD, Tuki Agency, and major livestream KOLs) to maximize brand presence and market share in Vietnam. 2. KEY RESPONSIBILITIES A. B2B Wholesale Distribution Management - Sales Target & Pipeline Execution: Drive and oversee B2B wholesale distribution channels, managing key wholesale accounts and other regional distributors and modern retail accounts CVS/MBS – MT and GT - Order & Revenue Tracking: Monitor weekly and monthly B2B sales performance, order pipelines, purchase orders (POs), and payment reconciliations while strictly separating direct GPVN wholesale datasets from partner-managed accounts. - Account Expansion: Identify new B2B business opportunities, negotiate commercial terms, finalize principal sales agreements, and ensure smooth order fulfillment in coordination with the operations and warehouse teams. B. B2C E-Commerce & Omnichannel Management - Platform Operations Oversight: Coordinate with the e-commerce team to manage store operations, campaign executions, product listings, and promotional setups across Shopee, TikTok Shop, and Lazada. - Mega Campaign Execution: Direct high-impact e-commerce sales campaigns, mega sales events (such as Mega double day and monthly mega activations), and live-streaming collaborations with top-tier beauty influencers and agencies (e.g., Võ Hà Linh, Media Agency). - Paid Traffic & Ad Optimization: Supervise e-commerce advertising performance (Shopee Ads, Product Ads, ROAS, CTR, impressions, and budget top-up plans) to ensure optimal return on marketing investment and GMV growth. C. Cross-Functional Coordination & Supply Chain Alignment - Inventory & Fulfillment Planning: Collaborate closely with the Logistics/Operations team (Thương) and 3PL/Shopee Fulfillment Services (FBS) to align stock allocation, manage SKU-level inventory, prevent stockouts, and handle pre-order contingencies. - Regulatory & Compliance Support: Coordinate with internal compliance and external regulatory agencies to ensure all product listings, marketing claims, and promotional descriptions adhere strictly to Drug Administration of Vietnam (DAV) standards and FDA notification requirements. - HQ Reporting: Prepare executive-level weekly and monthly performance reports, P&L simulations, and market research insights for presentation to General Management and GP Club corporate headquarters in Korea. 3. REQUIREMENTS & QUALIFICATIONS - Education: Bachelor’s or Master’s degree in Business Management, Marketing, International Trade, or a related field. - Experience: Minimum of 5 years of proven leadership experience in Sales Management, Key Account Management, or Business Development, preferably within the FMCG, cosmetics, beauty, or retail distribution sectors in Vietnam. - Channel Expertise: Deep operational understanding of both B2B wholesale distribution networks and B2C e-commerce platforms (Shopee, TikTok Shop, Lazada). - Analytical Skills: Advanced proficiency in Microsoft Excel and PowerPoint for financial reporting, sales forecasting, P&L tracking, and data-driven decision-making. - Language Proficiency: Professional fluency in English (written and spoken) and Korean is a strong advantage. - Soft Skills: Strong leadership, cross-functional communication, negotiation skills, crisis management capability, and a high sense of ownership in fast-paced retail environments. 4. KEY PERFORMANCE INDICATORS (KPIs) - Achievement of monthly and quarterly B2B and B2C revenue targets. - Growth and retention of key wholesale and modern trade accounts. - E-commerce efficiency metrics, including ROAS, conversion rates, and campaign target realization. - Accuracy and timeliness of sales reporting, inventory reconciliation, and regulatory compliance alignment.