Job Purpose: Lead customer and field execution for the assigned customer cluster, retail format or geographic area. Translate approved customer plans and commercial priorities into disciplined in-store execution, ensuring availability, visibility, merchandising, pricing, promotion and service standards. Coordinate closely with Group KAM Operations, KAM Planning and cross-functional teams to deliver customer commitments, resolve operational issues and drive sustainable sales growth. Accountabilities: 1. Account Execution & Customer Operations: • Translate approved Joint Business Plans, customer priorities and commercial programs into account- and outlet-level deployment plans for the assigned scope. • Ensure high-quality in-store execution across availability, visibility, merchandising, pricing, promotions and compliance with PICOS and Sales Fundamentals. • Manage operational relationships with relevant customer contacts, Store Managers and Regional Customer Managers to secure timely implementation of agreed activities. • Coordinate daily with KAM Planning, Trade Marketing, Customer Service & Logistics, Supply Chain, Finance and field teams to ensure operational readiness and delivery of customer commitments. • Monitor delivery, stock, returns, claims and other service issues; drive timely resolution and escalate material risks when required. • Identify outlet, distribution and execution opportunities within the assigned scope and recommend actions to expand profitable growth. 2. Execution Performance & Resource Management: • Track execution performance through scorecards, PICOS, Sales Fundamentals and agreed sales and service KPIs for the assigned customer cluster or area. • Run regular operating reviews with the team, identify execution gaps and ensure clear corrective actions, owners and timelines. • Deploy field resources, commercial materials and operational support within approved plans and budgets to maximize execution effectiveness and return on investment. • Provide accurate and timely updates on sales execution, customer issues, competitor activity and market developments to Group KAM Operations and KAM Planning. • Capture frontline insights and convert them into practical recommendations to improve customer plans, promotional execution and ways of working. 3. Team Leadership & Continuous Improvement: • Set clear objectives and execution standards for assigned KAS, Merchandisers and field team members; monitor performance through regular reviews and field coaching. • Build team capability in customer service, selling, negotiation, Sales Fundamentals, outlet execution and problem-solving. • Plan team resources and support recruitment, onboarding and development of new field employees when required. • Promote strong teamwork, discipline, accountability and the ONE MOFT spirit while role-modelling HEINEKEN behaviors. • Share best practices and lead practical improvements that strengthen execution quality, consistency and productivity within the assigned scope. [Requirements] Requirements: • Bachelor's degree in Business Administration, Economics, Marketing or a related discipline; an MBA is an advantage. • Professional working proficiency in English. • 5+ years of experience in Modern Trade Sales, Key Account Operations, Field Sales, Trade Marketing or a related commercial role, preferably in FMCG. • Demonstrated experience in outlet execution, customer operations, sales performance management and cross-functional coordination. • Experience leading field teams, projects or junior employees is preferred. • Strong execution discipline, project management and critical-thinking skills. • Analytical mindset with the ability to interpret outlet-level data and take timely action. • Strong communication, negotiation, coaching and influencing skills. • Agile problem-solving and the ability to deliver under pressure in a dynamic market environment.