• Strategic Media Oversight: Develop and execute integrated media strategies that align with both branding and performance objectives, ensuring a cohesive approach across all channels. • Creative Leadership: Drive creative media concepts that resonate with target audiences, leveraging storytelling and innovative formats to enhance brand engagement. • Client Satisfaction Focus: Ensure high levels of client satisfaction by delivering exceptional media strategies and performance outcomes that meet or exceed client expectations. • Collaboration and Coordination: Work closely with creative teams, account managers, and cross-functional departments to ensure media strategies are compelling, cohesive, and aligned with client goals. • Performance Analysis: Monitor and analyze media performance metrics to optimize campaigns and deliver on KPIs for both branding and conversion efforts. • Trend Analysis: Stay ahead of industry trends, identifying opportunities to leverage new technologies and creative approaches that can elevate media strategies. • Team Development: Lead and mentor the media team, fostering a culture of creativity, collaboration, and continuous improvement. • P&L Management: Take full accountability for the profit and loss of the Media function, including budgeting, forecasting, and financial analysis to ensure profitability and EBITDA [Requirements] • Bachelor’s degree in Marketing, Communications, Media Studies, or a related field; advanced degree preferred. • 7+ years of experience in media strategy, with a strong emphasis on both branding and performance. • Proven track record of developing and executing successful creative media campaigns across various platforms. • Strong analytical skills with experience in interpreting data to inform media strategies and optimize performance. • Exceptional communication and leadership skills, with the ability to inspire and motivate teams. • Passion for creativity and innovation in marketing, with an understanding of current media trends.