Summary: Responsible for developing and executing Product Marketing and Go-to-Market strategies for the Kitchen category, with a strong focus on new product launches, product positioning, integrated marketing communication and market execution. The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing and relevant partners to drive product awareness, consumer engagement and business performance. 1. Product & Category Marketing: ✓ Develop in-depth knowledge of Kitchen products, including specifications, technologies, pricing, USPs and key selling points. ✓ Analyze market trends, consumer needs, competitors and category opportunities to support product positioning and marketing strategies. ✓ Conduct regular market and store visits to monitor competitor products, pricing, promotions, communication and retail activities. ✓ Work closely with Product Management/Product Development teams to translate product features into relevant consumer benefits and communication messages. 2. New Product Launch & GTM: ✓ Develop and lead Go-to-Market plans for new product launches, from pre-launch preparation through launch and post-launch review. ✓ Develop product positioning, key messages, launch concepts and integrated communication plans. ✓ Coordinate launch timelines and ensure readiness across Product, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams. ✓ Monitor launch execution and recommend corrective actions where required. 3. Integrated Marketing Communication: ✓ Plan and execute integrated marketing campaigns across digital and offline channels. ✓ Manage product visual development, key visuals and communication assets. ✓ Manage Digital, Social Media, KOL/Influencer and product content activities. ✓ Coordinate PR, press meetings, product reviews and other product communication activities. ✓ Manage product sponsorship, brand events, roadshows and product demonstration activities. ✓ Develop communication support for end-user promotions. 4. Retail & Sales Enablement: ✓ Work closely with Trade Marketing and Sales to strengthen product visibility and execution at retail. ✓ Coordinate POSM, endcap displays, product displays and other in-store communication materials. ✓ Develop product presentations, sales toolkits and product communication materials. ✓ Support product training and demonstration activities for Sales, PG teams, dealers and relevant partners. 5. Performance & Market Intelligence: ✓ Monitor competitor products, new launches, pricing, promotions, websites, social media and marketing activities. ✓ Track product launch and marketing campaign performance against agreed KPIs. ✓ Analyze consumer, market and sales feedback to identify opportunities and areas for improvement. ✓ Conduct post-launch and campaign reviews and recommend follow-up actions. ✓ Monitor marketing effectiveness and ROI where applicable. 6. Cross-functional & Agency Management ✓ Work closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing, Retail and other relevant functions to ensure effective execution. ✓ Manage external agencies and vendors for creative, digital, KOL/Influencer, PR, events and production activities. ✓ Ensure all product communication is accurate, consistent and aligned with brand guidelines. ✓ Support other Product Marketing activities and projects as assigned. [Requirements] ✓ Bachelor’s degree in Marketing, Business Administration, Communications or a related field. ✓ At least 7 years of relevant experience in Product Marketing, Category Marketing, GTM or related marketing roles, including a minimum of 3 years in a managerial role. ✓ Experience in Home Appliances, Consumer Electronics or relevant consumer product categories is preferred. ✓ Strong experience in New Product Launch, Go-to-Market (GTM) and Integrated Marketing Communication (IMC). ✓ Strong understanding of product positioning, consumer insights, digital/social marketing and retail execution. ✓ Strong market and competitor analysis capabilities with good commercial awareness. ✓ Strong project management and cross-functional coordination skills. ✓ Experience in managing agencies and marketing projects. ✓ Good command of written and spoken English. ✓ Proficient in PowerPoint and Excel. ✓ Self-motivated, results-driven, proactive and able to perform effectively under pressure.