Key Responsibilities: • Corporate branding - Use AI tools, social listening platforms and digital analytics to monitor brand health, public sentiment, competitor activities and market trends. - Prepare regular AI-assisted brand intelligence reports with key findings, risks, opportunities and recommended actions. - Translate insights into practical recommendations to improve brand messaging, content direction, audience engagement and online visibility. • Project marketing branding support - Share market, customer and competitor insights that may help optimise project branding and marketing communications. - Provide branding input to Project Marketing teams where relevant, including project positioning, messaging, content angles and campaign consistency. • Others - Work with branding agencies, research vendors and technology partners when needed, while building stronger in-house capability and reducing reliance on agencies for strategic analysis. - Coordinate with Customer Service Experience, Customer Relations, Customer Service Unit, Digital & Innovation, Sales, Strategic Development, and other relevant teams to ensure brand alignment across corporate and project-related activities. - Stay updated on AI marketing tools, social listening solutions and real estate marketing trends [Requirements] • Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, Data Analytics or a related discipline. • Preferably proficiency in digital marketing, AI marketing solutions and marketing technology/ automation tools and models. • Minimum 3–5 years of experience in branding, marketing communications, digital marketing, market intelligence or related roles; real estate experience is preferred. • Prior experience working in or with branding, creative or marketing agencies is preferred, with a good sense of design and visual communication. • Proven ability to use AI marketing tools, social listening platforms, digital analytics and marketing technology solutions to monitor brand performance, analyse market sentiment, identify competitor movements and propose practical recommendations for brand optimisation. • Ability to interpret data and turn insights into clear recommendations for management and internal teams. • Strong writing, presentation, project management and stakeholder engagement skills. • Independent, proactive and comfortable working across corporate and project-related branding topics. • Fluent written and spoken English and Vietnamese.