OnPoint holds exclusive/master distribution rights for a portfolio of beauty brands across Shopee, TikTok, and Lazada in Vietnam. The Brand Manager owns full P&L accountability for assigned brands under this distribution model, acting as the brand's commercial operator across all platforms. Purpose of Role: Drive sell-through, GMV growth, and brand health for assigned beauty brands under exclusive distribution, balancing brand equity requirements from the principal with platform-specific commerce Job Description: Brand P&L Ownership - Own full P&L for assigned brands: GMV, net revenue, gross margin, and A&P spend efficiency. - Manage inventory planning and forecasting jointly with the principal brand to avoid stockouts or overstock under exclusive distribution terms. - Negotiate trade terms, rebates, and co-funding with brand principals. Platform Commercial Execution - Develop and execute platform-specific go-to-market plans for Shopee, TikTok, and Lazada, including campaign calendar, pricing architecture, and promotion mechanics. - Manage platform account teams to optimize placement, ads spend (platform ads, live commerce, affiliate), and content performance. - Monitor competitor pricing and category trends within beauty to protect brand positioning. Brand Principal Relationship Management - Serve as the primary commercial point of contact for the brand principal, representing OnPoint in quarterly business reviews. - Ensure brand guidelines, MAP (minimum advertised price) policy, and positioning are respected across all platforms and any unauthorized sellers. - Report sell-out performance, market insights, and forecast accuracy to the principal on a regular cadence. Cross-Functional Coordination - Work with Fulfillment/Operations to ensure SLA compliance for order processing and delivery under the beauty category's handling requirements (e.g., temperature-sensitive SKUs, batch/expiry tracking). - Partner with Marketing/Content team on campaign creative, KOL/livestream strategy, and platform content compliance. - Coordinate with Finance on rebate accrual, trade spend reconciliation, and margin tracking. [Requirements] Requirements - 3-5 years in brand management, trade marketing, or category management, ideally within beauty/FMCG or e-commerce. - Experience working with or managing distributor/principal relationships is a strong plus. - Working knowledge of Shopee/TikTok/Lazada seller platforms, ads tools, and livestream commerce. - Strong commercial acumen: comfortable owning P&L, negotiating trade terms, and reading sell-through data to make pricing/inventory calls. - Data-driven, structured communicator; able to present to both platform account teams and brand principal stakeholders. - Vietnamese and English proficiency (written and verbal) for principal reporting. Success Metrics - GMV and net revenue growth vs. target - Gross margin performance - Sell-through rate and inventory turnover - Brand principal satisfaction (QBR feedback, contract renewal) - Platform ranking/visibility within beauty category Benefits: - Allowances - Monthly incentives - Work from home 4 days/month - Full salary insurance - Premium health insurance - Flexible check-in/check-out - Tet, performance bonus - Up to 19 days of leaves - Laptop provided