About the Role We are seeking a Marketing Lead to lead and manage our Vietnam-based marketing team while overseeing the execution of integrated marketing campaigns, account-based marketing (ABM) programs, and sales enablement initiatives across all brands within Away Group. This is a hands-on leadership role requiring a strong balance of people management, operational excellence, and campaign execution. You will be responsible for translating strategic direction into structured execution plans, ensuring high-quality delivery, and driving measurable business outcomes. You will directly manage six marketing team members across multiple functions and work closely with stakeholders across Sales, Marketing, and Leadership teams in both Vietnam and Australia. Key Responsibilities Team Leadership & Management • Lead, manage, and develop a team of six direct reports across marketing functions. • Set clear priorities, allocate resources effectively, maintain accountability, and drive high-performance standards. Strategy Implementation & Execution • Translate marketing strategies into structured execution plans, timelines, and deliverables. • Ensure all activities align with commercial objectives and business priorities. Campaign Delivery Oversight • Oversee and actively contribute to the planning and execution of integrated marketing campaigns across digital, content, outbound, and event channels. • Ensure campaigns are delivered on time and meet performance expectations. Account-Based Marketing (ABM) • Coordinate and execute structured ABM programs for priority target accounts. • Work closely with Sales teams to support targeted engagement and pipeline growth. Sales Enablement • Drive the development and delivery of sales support materials, including: • Pitch decks • Case studies • Sales collateral • Campaign assets • Ensure marketing resources effectively support account progression and revenue generation. Operational Management • Maintain campaign calendars, workflows, and project management processes. • Ensure efficient coordination and delivery across all marketing activities. Performance Monitoring • Track campaign execution metrics and delivery performance. • Identify gaps, remove blockers, and adjust plans to maintain output quality and commercial alignment. Cross-Regional Collaboration • Collaborate closely with leadership teams in Australia and regional sales stakeholders. • Ensure alignment on priorities, timelines, and account focus. Continuous Improvement • Identify workflow inefficiencies, capability gaps, and process improvement opportunities. • Implement scalable improvements that enhance team effectiveness and delivery quality. [Requirements] KEY SKILLS & QUALIFICATIONS REQUIRED • 5+ years of experience in B2B Marketing, Demand Generation, Campaign Management, or related fields. • Proven experience leading and managing marketing teams. • Experience managing direct reports and driving accountability, performance, and delivery standards. • Strong operational capability with the ability to translate strategy into structured execution plans. • Experience working closely with Sales teams to support account growth and pipeline development. • Strong project management, planning, and prioritisation skills. • Commercial awareness and understanding of how marketing contributes to business growth and revenue outcomes. • Excellent communication and stakeholder management skills. • Ability to remain hands-on in campaign delivery and execution. PREFERRED • Experience in Account-Based Marketing (ABM). • Experience working across multiple brands or regions. • Experience within professional services, outsourcing, architecture, engineering, technology, or digital industries.