1. Marketing and Branding Strategy • Develop medium-term marketing strategies and annual/quarterly plans aligned with business strategy, revenue targets, and product portfolio priorities. • Develop brand architecture, positioning, brand proposition, messaging system, and brand management principles for the company/product. • Develop strategies for market and channel penetration; clearly define the roles of Brand, Product Marketing, and Performance Marketing. • Advise the CEO and Board of Directors on customers, market, competition, trends, and growth opportunities. 2. Integrated Marketing Campaigns • Directly lead the development of the big idea, campaign platform, and integrated Paid-Owned-Earned plan; ensuring both brand strength and impact on user behavior. • Manage the entire campaign lifecycle: brief, insights, concept, media, production, launch, real-time optimization, and post-campaign review. • Design campaign portfolios according to objectives: brand building, user acquisition, product launch, market entry, seasonal growth, and reactivation. • Establish creative standards and quality assessment mechanisms; select and manage agencies/partners, negotiate scope, and evaluate effectiveness. • Responsible for campaign budget effectiveness, contribution to brand lift, traffic, user acquisition, conversion, and revenue within the assigned scope. 3. Customer Insight, Brand Health, and Go-to-Market • Build market research, social listening, customer insight, and brand tracking systems; translate data into decisions. • Lead the go-to-market strategy regarding segmentation, positioning, messaging, launch plan, and channel plan; Product/BU owns the product decision-making and roadmap. • Collaborate with Product, Data, and BU to understand funnels, conversion barriers, retention, and monetization; propose marketing-related experiments. 4. Performance, Data, and Budget • Establish metrics and dashboards: awareness/consideration, share of search/voice, traffic, CAC, ROAS, conversion, Marketing ROI, and user quality metrics. • Allocate and adjust budgets across brands, products, markets, and channels based on agreed-upon strategies, data, and performance thresholds. • Develop testing discipline: clear hypotheses, baselines, test design, success/stop criteria, and scaling mechanisms. 5. Team Organization and Leadership • Design a marketing operational model that aligns with the BU structure; clarify responsibilities between the Marketing Center, BU, Product, and Growth. • Recruit, evaluate, develop, and succeed the team; build capabilities in Brand, Integrated Campaign, Product Marketing, Performance, Content/Creative, and Research. • Establish processes for briefs, approvals, budget management, measurement, and post-campaign lessons learned. [Requirements] • Minimum 10 years of marketing experience, including at least 3 years in a Head of Marketing/Marketing Director/VP Marketing/CMO role or equivalent. • Experience in B2C technology, consumer app, marketplace, e-commerce, fintech, edtech, or large-scale digital platforms. • Strong capabilities in both brand strategy and integrated campaigns; deep understanding of performance marketing, product funnel, and unit economics (CAC, LTV, ROAS, payback). • Experience managing a portfolio of multiple products/customer groups; experience in product launches, market entry, or turnarounds is preferred. • Capable of managing large budgets, agencies, and multidisciplinary teams; data-driven decision-making without compromising creative quality. • Business acumen, ability to influence executive levels and resolve cross-functional conflicts; Compensation & Benefits 1. Salary, Bonuses, and Income: • Competitive unlimited income, negotiable based on ability • Annual bonus • Salary review and increase once a year 2. Benefits: • 12 days of annual leave. • Full insurance coverage after probation, including social insurance, health insurance, and unemployment insurance as per government regulations. • Annual health check-ups at major hospitals. • Birthday gifts, welfare policies, Happy Time program, recognition, team building, and regular company trips. • Project bonuses, performance bonuses, bonuses for holidays and Tet (Lunar New Year), etc. • Premium accounts for all company products/applications. • Receive an onboarding gift set upon joining. 3. Opportunities for Personal Development: • Participate in strategic decisions and have a high degree of autonomy over marketing strategy, branding, campaigns, budget, and team organization within your assigned scope. • Opportunity to make a significant impact: Lead marketing for a B2C technology product ecosystem with a large user base in Vietnam and many international markets; directly build campaigns and brands capable of creating a clear impact on users and business results. • In-depth career path: Opportunity to reshape marketing capabilities, build brand architecture, develop outstanding integrated campaigns, and play a crucial role in eUp's next growth phase.